Wake Forest sees the return of a mobile market initiative aimed at tackling food accessibility and security issues within the local community. The Northern Community Food Security Team (NCFST), in collaboration with the nonprofit Ripe for Revival, is set to bring back the mobile grocery store concept to 350 E. Holding Ave. The grocery on wheels, which features locally-sourced produce, proteins, and eggs, is scheduled to be available on the second and fourth Thursday of each month, from 3:00 to 4:30 p.m., starting August 14 and then again on August 28.
In an effort to cater to all socioeconomic demographics, the mobile market offers pricing on a unique, sliding scale. As noted in the announcement from the Town of Wake Forest's official website, shoppers receive a suggested total at checkout, with the option to pay the amount, contribute more, or simply pay what they can afford, providing a more inclusive shopping experience; this is directly aimed at reducing food insecurity and brings in a component of community support as wealthier patrons have the opportunity to 'pay it forward.' While there are purchase limits on certain items like dairy and protein, there is no such restriction on produce, further encouraging consumption of fresh fruits and vegetables.
The market provides both food and healthcare resources. Southeastern Healthcare of NC will have representatives on-site to share information about services, including mental health support and health education. Staff from BlueCross BlueShield of North Carolina Medicare will also be available to answer questions about Medicare eligibility and enrollment.
The mobile grocery project accepts cash and card payments, making healthy food and healthcare information more accessible to the Wake Forest community.
