The City of Jacksonville is doubling down on its initiative to tackle litter with a sports-themed twist, launching the fall phase of the Jax Litter League—a competition that turns community cleaning efforts into a game of sorts, complete with Jaguars-themed prizes for the victors. Mayor Donna Deegan expressed her enthusiasm for the city's collaborative spirit in a statement published on the city's official website: "Jacksonville is at its best when we come together for our city. Let’s go for a touchdown in our fight against litter, getting neighborhoods across the city involved in a friendly competition. This is Duval pride in action."
The initiative, which has already seen success with the Jax Litter League launched back in July 2025, will now offer football fans an added incentive—a chance to win a box of exclusive Jaguars swag and tickets to a home game. The principle behind the competition is simple: residents form teams, hit the streets, parks, and public spaces to collect litter, and score points for their community clean-up efforts. The previous winners, Operation G.L.A.D.D. Dads, led by Michael Robinson, set a notable precedent by gathering more than 50 bags of trash and debris.
Joining the battle against litter requires teams to report their progress, which not only earns them points towards winning but also contributes to keeping the city both clean and attractive. The initiative’s playful mascot, T.P. McClean, a racoon character, serves as a quirky reminder for residents with the catchy phrase: Keep Jax Cute, Don’t Pollute!
As the competitive spirit grips Jacksonville once more, neighborhoods, businesses, nonprofits, and community groups are being called upon to sign up and join the fall season of this unique initiative. Recruitment for the teams is open until November 30, as mentioned on the city's news release.
