The City of Raleigh's Marketing Team for Parks, Recreation, and Cultural Resources Department has recently bagged the prestigious Award of Excellence from the City-County Communications & Marketing Association (3CMA) for their Sights and Sounds of Raleigh Parks video series. This national accolade is testament to their skill at crafting videos that not only exhibit the natural charm and vibrant atmosphere of Raleigh's parks but also effectively engage the local community.
Each short film in the series aims to fully capture the essence of the city's parks by focusing on the simple beauty and the activities that bring them to life. The 3CMA applauded the work for its ability to promote a sense of well-being and community through its visual narratives. This recognition is a result of the team's endeavor to quickly adapt and excel in the realm of digital communication, a task that many park departments across the country are also navigating.
According to the City of Raleigh's announcement, the Sights and Sounds series shines a spotlight on the idyllic and bustling atmospheres found across Raleigh’s green spaces. This award acknowledges that the series went beyond mere information dissemination. Instead, it forged a deeper connection with viewers, inviting them to experience the parks in a more intimate and immediate way.
