In the ongoing quest for the fountain of youth, NAD therapy is becoming the go-to option for those who can afford it. Proponents of Nicotinamide Adenine Dinucleotide (NAD) treatments, which are often administered via IV, argue that they can rejuvenate the body's energy levels and potentially roll back the years on one's appearance. With hundreds of locations throughout the Valley offering this service, it's clear that interest is high. According to FOX 10 Phoenix, one such advocate is Kristin Anderson, owner of Prime IV in north Peoria. After suffering from chronic kidney failure due to years of dialysis, Anderson turned to NAD therapy, which she credits for her improved health status.
The health and beauty industry projects NAD therapy to grow into a billion-dollar market by 2030. Yet, the excitement is tempered by skepticism. Evidence supporting its touted benefits remains limited, prompting caution among medical experts. Dr. Shad Marvasti of HonorHealth has expressed concerns about the unregulated nature of such supplements and the lack of research on their long-term safety and effects. "The supplements are not being regulated," Marvasti emphasized in an interview obtained by FOX 10.
Despite lingering doubts, NAD+ infusions continue to captivate affluent circles and celebrities alike. Figures such as Hailey Bieber and Jennifer Aniston are reportedly drawn to the treatment’s promised benefits, even with its hefty price tag—often exceeding $1,000 per session. "We just don’t know if there’s any benefit to it," New York-based longevity and regenerative medicine doctor Neil Paulvin told CNBC.
One of the simplest ways to boost NAD+ levels is through regular exercise. Certain foods—such as avocados, meat, and edamame—can also help increase the coenzyme naturally, Paulvin shared, as per CNBC. As for NAD+ precursors, he emphasizes that supplements aren’t necessary for everyone. He typically recommends them only to patients struggling with low energy, brain fog, or lingering effects of long Covid.
