Jacksonville

Jacksonville Sheriff's Office Hunts for Suspected Fragrance Thieves Following Shoplifting Incident

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Published on October 02, 2025
Jacksonville Sheriff's Office Hunts for Suspected Fragrance Thieves Following Shoplifting IncidentSource: Facebook/Jacksonville Sheriff's Office

Authorities in Jacksonville, Florida are seeking information on two individuals involved in a bold theft of fragrances from a local beauty supply store. According to a social media post by the Jacksonville Sheriff's Office, the duo casually shoplifted over $1,400 worth of perfume on September 20th. The post includes a description of the suspects: one was wearing a “USA” shirt, and the other donned a Prada hat.

During the incident near Crosshill Boulevard, the pair entered the store, picked out several fragrances, and left without making any attempt to pay for the merchandise. The store's surveillance video caught the theft, and now the sheriff's office is asking for the public's assistance to identify the, culprits. "We saw you on September 20 at a beauty supply store near Crosshill Boulevard, and you gave off notes of bold confidence with a hint of theft," the JSO post read in a direct appeal to the suspects.

Officers attempted to use a light-hearted tone in their announcement, likely in hopes of engaging the community and generating leads. They quipped, "But let’s be honest, Prada wouldn’t be prad-a your actions." The Jacksonville Sheriff's Office encourages anyone with information about the fragrance duo to contact them at 904-630-0500 or reach out anonymously to First Coast Crime Stoppers at 1-866-845-TIPS.

Furthermore, community members who wish to help but do not recognize the individuals, are invited to visit the Sheriff's Office Unsolved Crimes page web page.