The City of Round Rock has garnered considerable recognition for its communication strategies, securing seven awards during the 2025 City-County Communications and Marketing Association (3CMA) annual conference, a significant achievement that underscores the creative and effective approach of local government in public engagement.
Among the awards, the Round Rock Police Department's crisis communications plan received a Savvy Award, highlighting their proficiency in handling urgent matters with tact and precision. The Round Rock Police Department itself was lauded for its innovative use of social media trends, which shows a keen understanding of the community it serves and the modern platforms through which it engages.
On the creative front, a PSA that cleverly incorporated Elmo helped the city earn the Best Use of Single Post in social media, a testament to their skillful and relatable messaging. They also received accolades for the "Ahead of the Game Budget" video in the Education/Training video category, which serves to educate residents about financial stewardship of the city.
Round Rock's Public Service Announcement, themed around "Love Actually" for fireworks, and the compelling photography featured during the 9/11 Stair Climb and Flag Memorial, and an iconic image captioned "All American Boy" from the city's Independence Day Parade, were also recognized with Awards of Excellence; this demonstrates the city's commitment to resonant visual storytelling and their effective engagement with the public on patriotic and solemn occasions.
The 3CMA is considered the nation's leading network for local government communicators, offering resources and recognition for those who skillfully bridge the gap between government entities and residents. These awards from such a prestigious organization are not just plaques to hang on the wall but markers of Round Rock's dedication to fostering transparent, creative, and connected communities.
For more details on the awarded campaigns and the city's innovative communication endeavors, visit the City of Round Rock's official news announcement here.
