The glitz of the Formula 1 Heineken Las Vegas Grand Prix 2025 is more dazzling this year, with a new range of merchandise that includes unexpected Disney and Hello Kitty collaborations. Drawing in fans eager for a piece of the racing action, the F1 HUB Presented by American Express at The Venetian Resort Las Vegas has opened its doors, offering up an array of branded apparel and interactive experiences, as reported by News 3 Las Vegas.
Spanning from Hello Kitty to the Vegas Golden Knights, the F1 HUB aims to appeal to a diverse crowd of enthusiasts. Fans have the chance to immerse themselves in the F1 X Pit Wall Experience and snap photos inspired by Disney and F1 Academy x Hello Kitty – the latter of which, guests saw Hello Kitty making special appearances. Austin Brown, Vice President of Marketing for Las Vegas Grand Prix, Inc., was there to kick off the opening alongside Jill Koch, Senior Vice President of Brand and Marketing for Sanrio, Inc. The hub will stay open through Dec. 6 for those looking to grab their gear.
Ahead of the hub's opening, Disney and Formula 1 made fashion headlines by unveiling their Disney x Formula 1 Collection. Fans will find items emblazoned with Mickey Mouse, designed to embody the adrenaline-pumping spirit of the racetrack. "From bold, sporty designs to playful nods to the grid, every piece celebrates Mickey & Friends’ love of speed, style, and storytelling," according to information released on the Disney Parks Blog. The collection, available at DisneyStore.com/f1 and also at the F1 HUB, ranges from a limited-edition windbreaker jacket to a themed knit beanie.
Items highlighted in the Disney collaboration include an illusion hooded sweatshirt featuring the Las Vegas track and an embroidered crewneck that puts Mickey front and center as a race enthusiast, complete with #28 detailing. For the accessory-minded, a Disney x Formula 1 baseball cap and knit beanie are on offer, accenting any fan’s wardrobe with a sporty edge. The collection also extends to keychains, pins, and an exclusive sticker set "to generate a lot of traction with fans of Disney and F1," as the Disney Parks Blog puts it.
