Dallas

Frisco Lands Mini Universal Park With Shrek Swamp And SpongeBob Streets

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Published on November 18, 2025
Frisco Lands Mini Universal Park With Shrek Swamp And SpongeBob StreetsSource: Kevin Wasilevski on Unsplash

Universal Destinations & Experiences has pulled back the curtain on its Universal Kids Resort plans, dropping a full park map that spells out ride names, snack spots, and merch concepts for every corner of the new kid-scaled playground. The family-focused park, heading for a 2026 debut in Frisco, leans smaller and more hands-on than a typical Universal mega-park, with shaded lawns, sensory play areas, and plenty of character meet-and-greets built specifically for younger visitors.

As reported by CultureMap Dallas, the lineup includes attractions like Jurassic World: Cretaceous Coaster, Shrek & Fiona’s Happily Ogre After and Jellyfish Fields Jamboree, plus food and merch concepts such as Goofy Goober’s, Swamp Snacks and Bello Bay Bites. The outlet walks through the offerings, land by land, giving families an early preview of what will be waiting behind the gates next year.

Local leaders and Universal say the resort and its adjacent, brightly themed 300-room hotel are slated to open in 2026, according to the City of Frisco. City officials describe the hotel as essentially part of the park entrance and note that more details on programming, entertainment, and retail will roll out in phases.

Seven lands built for little guests

According to Universal Destinations & Experiences, the resort will orbit around seven distinct lands: DreamWorks’ Shrek’s Swamp, Puss in Boots Del Mar, TrollsFest, Minions vs. Minions: Bello Bay Club, Jurassic World Adventure Camp, Nickelodeon’s SpongeBob Bikini Bottom, and the Isle of Curiosity. A central hub will anchor the park with meet-and-greet spaces and room to rest. Universal says the lands are “scaled specifically for younger kids,” with lower ride height requirements and more play-forward experiences than its larger parks.

Rides, snacks, and suites to match

The latest reveal gets into the granular stuff that kids obsess over and parents quietly plan around: ride rosters, snack stands, and shop concepts. As detailed by CultureMap Dallas, Jurassic World Adventure Camp is set to feature Jurassic World: Cretaceous Coaster, Mr. DNA’s Double Helix Spin, and a Pteranodrop attraction, while Bikini Bottom will host Jellyfish Fields Jamboree and Mrs. Puff’s Boating School. In the DreamWorks areas, guests can expect Shrek & Fiona’s Happily Ogre After and quirky bites at Swamp Snacks, including the appropriately oddball “Shrekzel.” The same report lays out hotel room setups too: standard queen rooms with a twin-over-full bunk, plus family suites offering a king bedroom, pullout sofa, and twin-over-twin bunks, along with on-site quick service and kid-friendly dining options.

Where it sits and what it will mean

State records place the project at 13850 Dallas Parkway in Frisco, with the Texas Department of Licensing and Regulation listing May 15, 2026, as the construction completion date. According to Universal’s company announcement via PR Newswire, the resort is expected to generate thousands of jobs, including more than 2,500 construction positions. Construction Dive reports that vertical construction and site prep are already underway as the project pushes toward its mid-2026 target, and the city has been upgrading nearby roads, such as Universal Parkway, to handle future crowds, a move highlighted in coverage of the paving of Universal Parkway.