After years of sitting empty and collecting dust, the old Valley View mall site in north Dallas is finally getting more than just rumors and renderings. A ceremonial groundbreaking on Friday marked the start of Premier at Midtown, an $85 million mixed-use project that will bring nearly 300 apartments and street-level retail to roughly four acres at the southwest corner of Dillbeck Lane and Preston Road. Developers are pitching the building as the first real brick-and-mortar step toward the long-talked-about Dallas Midtown plan for the larger 110-acre property.
Project basics
The six-story Premier at Midtown is planned to pack in 296 apartments stacked over as much as 26,000 square feet of ground-floor retail. Units will average about 865 square feet, with estimated monthly rents landing around $1,800. The overall price tag clocks in at $85 million, according to The Dallas Morning News.
Who’s building and financing it
Dallas-based Anthem Development is leading the project and plans to construct the building through its in-house Anthem Commercial Construction arm, keeping the work with a local crew tied directly to the delivery schedule. The move lines up with earlier positioning of this site as the first physical phase of Scott Beck’s broader Dallas Midtown rebrand and buildout, as reported by Dallas Innovates.
Timeline and what’s next
Developers say they plan to file permits in the next 45 to 60 days, then spend about two and a half years on construction. If that schedule holds, the first residents could start moving in by early 2028. The team expects to finance the build through NexBank and has tapped Cross Architects for the design. "The deal is closed. The bank is already involved," Scott Beck told The Dallas Morning News.
Where this fits in the bigger picture
On paper, Premier at Midtown covers only a sliver of the 110-acre former mall site. In practice, it may serve as a test case for whether the long-promised Dallas Midtown vision finally has legs. The concept has bounced around regional headlines for more than a decade, and earlier coverage in Bisnow has charted ambitious plans, infrastructure snags, and a trail of stalled timelines that turned the property into a symbol of what-could-have-been. Getting this first building up and running will be the clearest sign yet of whether the project is truly moving from talking point to skyline change.
