Yesterday, Pennsylvania's Department of Community and Economic Development (DCED) announced a significant step forward for the City Ave District, which straddles the line between Bala Cynwyd in Montgomery County and parts of Philadelphia. The District has been designated as a new Main Street through the Main Street Matters program, an initiative spearheaded by Governor Josh Shapiro last year. As reported by PAcast, the designation will enable this multi-county area to apply for up to $225,000 in funding and receive free technical support to execute a comprehensive five-year strategy.
The plan aims to revitalize the City Ave District with better walkability, new retail, dining, and public art. Secretary Rick Siger also emphasized rehabilitating vacant properties and improving green spaces. He said the Main Street designation will boost the local economy, improve quality of life, and create opportunities for residents, with funds available to transform downtown spaces.
Main Street Matters is funded in Pennsylvania’s 2025-26 budget. The initiative is part of the state’s 10-year Economic Development Strategy, supporting downtown areas, small businesses, and the local economy. The district focuses on Bala Avenue, 54th Street near Saint Joseph’s University, and 63rd Street by the Overbrook Train Station.
During his Bala Avenue visit, Secretary Siger toured local businesses including Details Lighting, Walls and Windows, and Brielle & Co. Salon. The visit aims to align the Main Street Matters program with small business needs. Siger said the administration is committed to giving communities the tools to help main streets and small businesses reach their full potential. The effort highlights a priority to support and empower local businesses through community-focused projects.
Local leaders at the event included Sen. Hughes, Reps. Daley and Morgan Cephas, Bryan Fenstermaker, Julie Fitzpatrick, and Neil Makhija, alongside Siger. They highlighted the Main Street program’s role in revitalizing the City Ave District.
