The Detroit Auto Show is gearing up for an impressive display of automotive innovation and design, with 41 brands confirmed to exhibit at the 2026 event. As announced by auto show officials, the event is set to feature a wide range of vehicles, from the everyday to the exotic, including Detroit's Big 3 automakers. Todd Szott, the 2026 Detroit Auto Show Chairman, highlighted the unique opportunity for attendees to engage with a multitude of car brands in one venue, as he was quoted by FOX 2 Detroit, "You don’t often get the chance to see this many brands—everything from everyday vehicles to true dream cars—all in one place."
The event, taking place Jan. 14-25 at Huntington Place, promises a broad showcase that includes household names such as Ford, Chevrolet, and Toyota, alongside luxury and high-performance vehicles from the likes of Bentley and Ferrari. Attendees will have the chance to experience more than just static displays, with four immersive track activations that gave more than 100,000 rides at the previous show, according to details shared by detroitautoshow.com.
A special feature of the show, The Gallery, will return to provide spectators a glimpse of some of the world's most prestigious automotive brands, including Rolls-Royce and Koenigsegg. This exclusive segment will kick off the show with a fundraiser on Jan. 13, with proceeds going to Forgotten Harvest, as WXYZ News reported. In addition, finalists for the North American Car, Truck, and Utility Vehicle of the Year (NACTOY) awards will be featured, with winners to be announced during Media and Industry Days.
The auto show will not only spotlight the latest vehicles but also aims to foster the future of the automotive industry with its Future Leaders Program, targeting both university and high school students in separate events. As one looks forward to the public show, which opens on Saturday, Jan. 17, tickets for the highly anticipated Detroit Auto Show are available online, with family-friendly activities to be announced in due time, and the additional detail that Racing Day is in partnership with the Detroit Grand Prix, as reported by detroitautoshow.com.
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