Las Vegas

From Parking Lot Pop-Up to Resort Star, Smash Burger Darling Lands at Red Rock

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Published on December 01, 2025
From Parking Lot Pop-Up to Resort Star, Smash Burger Darling Lands at Red RockSource: With Love, Always

With Love, Always, the smash-burger shop that jumped from a parking-lot pop-up to a locals favorite, is packing up its Centennial Hills digs and heading to Red Rock Resort. The burger brand is slated to open a quick-service outpost inside the off-Strip casino's revamped food court, bringing its double-patty smash burgers, beef-tallow fries and dipped soft-serve to Summerlin next spring. The move plugs neatly into a broader trend of off-Strip properties leaning hard into neighborhood cred to keep local diners coming back.

In a statement to the Las Vegas Review-Journal, Scott Nelson, vice president and general manager of Red Rock, said, "We’re proud to introduce their concept to Red Rock as we continue enhancing the food court with beloved neighborhood favorites." According to the same outlet, the Red Rock location is scheduled to open in spring 2026. The announcement lines up with a wider food-court refresh at the property as it retools its quick-service options for both locals and resort guests.

Founders and local roots

With Love, Always was founded by Drew Belcher, Kevin Whelan and Damian Ocampo and evolved from pop-ups into a brick-and-mortar shop in Centennial Hills. According to With Love, Always, the owners describe the concept as "our love letter to Las Vegas" and have a second location planned at The Bend in the southwest valley. The team has leaned on social media and word-of-mouth hype to generate long lines and a loyal following.

What to expect on the menu

At Red Rock, the menu will center on double smash burgers made with thin, griddled Angus patties stacked with American cheese, onions and the chain’s Love sauce on soft potato rolls, alongside shoestring fries and soft-serve cones. As mentioned by the Las Vegas Review-Journal, the burgers are especially prized for their "crisp lacy edges." Expect a streamlined, quick-service setup tailored to guests who want to grab a burger and get back to the gaming floor or the sportsbook.

Food court refresh at Red Rock

Red Rock’s food court overhaul is not stopping with one burger counter. Station Casinos has confirmed that Good Pie will join the lineup in spring 2026 and that Randy’s Donuts will take over for Federal Donuts & Chicken in early 2026. Those additions are detailed in press releases on the Station Casinos Blog. Taken together, the new tenants are meant to give Red Rock a tighter, more locals-focused mix of quick-service favorites.

What locals should know

Regulars who have waited out long lines in Centennial Hills can expect a similar counter-service vibe at Red Rock, with limited seating and fast turnaround. Online reviews point to steady praise and consistent waits at the original shop, as per listings on Yelp. The restaurant's own With Love, Always site lists a Bend location targeted for late 2025, suggesting the founders are not slowing down on valley-wide expansion. For now, locals will have to watch both the resort and the burger shop for a firm opening date as spring 2026 gets closer.