River Oaks will soon have a new Pure Green juice and smoothie shop at 3515 W Dallas St, Suite 150. Franchisees Damon and Tahira Mitchell plan to begin construction in January, with an expected opening in spring 2026. This will be the couple’s first Pure Green location, and they plan to use it as a starting point for expanding further into the Houston area.
The Mitchells confirmed the construction schedule and noted that the River Oaks location will follow Pure Green’s no added sugar approach, with sweetness coming only from fruits or vegetables. They have also been in discussions about opening additional locations in Houston. Pure Green is targeting a broader expansion, aiming to reach approximately 100 units by early 2026.
Brand roots and menu
Pure Green was founded in New York City in 2014 by wellness entrepreneur Ross Franklin. The brand specializes in cold-pressed juices, superfood smoothies, and açaí bowls. It positions itself as a wellness- and performance-focused concept, emphasizing nutrient-dense ingredients and providing hands-on support to franchisees. According to Pure Green Franchise, these core menu items are central to how the company engages with health-conscious customers and potential franchise operators.
Rapid growth and expansion
Pure Green has been expanding beyond its New York origins into new markets. Restaurant Business has highlighted the brand’s rapid growth, and a company announcement outlined a series of recent openings in the Houston area. These reports indicate that Pure Green is actively adding franchised locations and exploring additional markets in Texas and across the country, providing context for the Mitchells’ decision to secure a River Oaks location.
Where in Houston you'll find Pure Green
Pure Green has established a presence in the Greater Houston area and other Texas markets. Openings and construction projects have been reported in The Woodlands and West University, as well as in Midland, Coppell, and Plano. Community Impact reported on the Woodlands location, while a Texas Department of Licensing and Regulation project filing references the Coppell build-out. Local delivery listings show additional Texas locations, illustrating the brand’s expanding regional footprint.
What to expect at River Oaks
The River Oaks location is expected to follow Pure Green’s standard menu, featuring cold-pressed juices, performance-focused smoothies, and açaí bowls designed for post-workout recovery and everyday nutrition. Company materials emphasize minimal processing and no added sugar in smoothies. The Mitchells plan to operate a counter-service format aimed at morning and lunchtime customers and will utilize franchise resources for staff training and the grand opening.
The couple is currently focused on opening the River Oaks location before pursuing additional Houston-area opportunities, including potential sites at the airport and in College Station. If construction proceeds on schedule, the River Oaks shop could open in March or April 2026.
