A&M Pâtisserie is turning San Jose’s egg-tart obsession into a full-blown spectacle. The pop-up bakery now lists 18 different flavors and has been pulling in hours-long lines at makers’ markets, all off a menu that started as a lockdown hobby and grew into a seasonal sensation. On busy weekends, the team has been cranking out thousands of tarts just to keep up.
Co-owners Alice Ngo and Minh Pham began baking egg tarts at home during the COVID lockdown, then took the operation public after word-of-mouth took off. Their menu leans into both sweet and savory twists, with flavors ranging from yuzu and pistachio to honey-garlic and guava, topped with extras like toasted marshmallow, caramelized banana and flame-kissed corn. Pham told a reporter that the multilayered puff pastry takes hours to assemble and that production scaled to roughly 1,500 tarts per day for SJMade events. “We have 18 flavors now,” Pham said, as reported by KQED.
Where to try them
A&M Pâtisserie is on the vendor map for San José Made’s Winter Wonder Market, which runs Dec. 13–14 at South Hall, open from 11 a.m. to 6 p.m. each day. The event page lists A&M as one of more than 250 makers and shows the full vendor lineup for the indoor market, as listed by San José Made.
Flavors and what’s next
Ngo and Pham are constantly tweaking the lineup. Planned upgrades include turning the matcha tart into a matcha-mochi version, a s’mores tart built around a homemade marshmallow, and a salted-egg-yolk special timed for Lunar New Year. Pham also told the reporter he hopes to introduce more savory, quiche-like tarts that can be served warm once they figure out how to bring an oven to pop-ups, as reported by KQED.
Follow the pop-up
Along with egg tarts, A&M Pâtisserie sells cookies, macarons and canelés, and shares updates on upcoming pop-ups and limited-run flavors on its website and Instagram. For the latest menus and ordering information, check the bakery’s page, according to A&M Pâtisserie.
