Utah's ski industry has once again proven itself to be a vital lifeline for the state's economy, raking in an impressive $2.5 billion during the 2024/25 season. The recent data released by the Kem C. Gardner Policy Institute at the University of Utah doesn’t just hint at the strength of Utah’s ski resorts but underscores their crucial role in job support and tax revenue generation. This latest report shows significant numbers, with $342.6 million sourced from state and local taxes, and highlights the support of 31,800 direct jobs.
"Utah's ski industry remains a vital component of the state's economy," Jennifer Leaver, senior tourism analyst at the Gardner Institute, told At The U. With such a substantial contribution, this season exemplifies not just the resilience but the industry's magnetism that draws visitors worldwide, benefiting both local communities and the state in its entirety. Furthermore, this economic injection primes Utah for future large-scale events, particularly the 2034 Olympic Winter Games.
Skier visits soared to 6.5 million during this period, showcasing Utah’s appeal in the winter sports scene. In notable detail, accommodation sales in counties like Salt Lake, Summit, and Weber shot up to $668 million. The draw of Utah's powdery slopes extended beyond residents, attracting snow enthusiasts from California, the rest of the United States, and even international destinations. Skiers and snowboarders, on average, spent $306 per day, with most preferring paid accommodation and a significant portion of their daily expenses going to lift passes, lodging, and food.
