The Jeter Group, the multi-brand franchise team behind dozens of Wingstop and Crumbl locations, is betting big on drinks. The group has agreed to develop more than 120 Lola Beans drive-thru beverage shops across Texas, with a first wave of locations headed to the Dallas–Fort Worth area next year. What started as a modest 15-unit deal was quickly upgraded into an area-representative agreement that hands statewide development, franchisee recruitment and operations support to the Jeter Group. Company leaders say the compact, dual-drive-thru format and small footprint make Lola Beans a fast-moving play in high-traffic markets.
As reported by FastCasual, Kirk and Coleen Jeter turned their original 15-unit pact into a statewide area-representative agreement to develop more than 120 units. The first Texas store is expected to open in the second quarter of 2026, with the initial rollout focused on Dallas–Fort Worth. In the company release, Coleen Jeter called Lola Beans a "hidden gem" and said the group plans to develop 15 stores itself while recruiting franchise partners across the state. FastCasual also reports that Lola Beans has engaged SHCC Brands to help manage the national rollout strategy.
Who Is Behind Texas Expansion
Trade coverage notes that the Jeter Group is not exactly new to the multi-unit game. Franchising.com and other outlets say the couple has operated multiple Wingstop and Crumbl locations in North Carolina and Maryland. That background in high-volume, brand-scaled concepts is likely what persuaded Lola Beans' founders to hand over statewide development responsibilities. The move follows a familiar expansion playbook, where experienced multi-unit operators convert a small initial commitment into broader territory rights once they see proof of concept.
How The Lola Beans Model Fits Dallas–Fort Worth
Lola Beans runs a compact, dual-lane drive-thru model that mixes specialty coffee, infused "Lola Colas" and plant-based energy drinks in a footprint of roughly 510 square feet, a configuration built for throughput and low labor costs, according to QSR Magazine. The tiny units avoid full kitchens and heavy build-out requirements, which can make them appealing for tight suburban parcels and endcaps. Brand messaging leans on a "good energy" culture that is intended to drive frequent repeat visits across dayparts.
FastCasual's coverage says early market work suggests Texas could ultimately support between 180 and 200 Lola Beans locations, and that the Jeter Group aims for four to six openings per year for the stores it develops. Lola Beans co-founder Donny Bradley said the upgrade from 15 units to leading statewide development "speaks volumes" about the Jeter Group's capabilities. The company has named Tarji Carter as vice president of franchise development to help identify and support future franchisees, FastCasual reports.
What This Means For Local Real Estate
Industry observers say the deal underscores the continuing appetite for drive-thru-centric beverage formats that can catch both morning coffee runs and later daypart traffic with novelty sodas and energy drinks. QSR Magazine notes that Lola Beans is positioning itself alongside other fast-growing drink concepts by offering multiple categories from a tiny footprint, a combination that appeals to developers seeking lower-cost, high-frequency formats. Real estate brokers in Dallas–Fort Worth will likely watch for the small parcels and pad sites that can accommodate dual drive-thru lanes.
The Lola Beans franchise site lists investment ranges, required liquid capital and contact information for prospective partners, and the company is accepting inquiries through its franchise portal at LolaBeansFranchise.com. For local customers, the earliest signs of the rollout will be official real-estate filings and grand-opening announcements as sites break ground in 2026. We will update this story as more specific Dallas-area locations and dates are announced.
