Atlanta's beloved SweetWater 420 Fest is returning for its 21st year with an impressive lineup and notable changes, including a significant cut in ticket prices and a new venue that positions itself at the heart of city's green movement. The 2026 edition, scheduled for April 17-18, brings headliners Umphrey's McGee, Thievery Corporation, and Chromeo to the stage, as reported by FOX 5 Atlanta. Fans can catch a range of performances from The Moss and lespecial to Grammy-nominated Cimafunk and the victor of SweetWater's Battle of the Bands.
The festival this year has moved to Shirley Clarke Franklin Park, Atlanta's newest and vast public park. The park's 280 acres, conveniently connected to the BeltLine, simplify the trek for those opting for public transit. In a bid to make the event more accessible to both die-hard festival-goers and the uninitiated, a single-day general admission ticket will start at $40, nearly half the price compared to last year's event, as per GlobeNewswire.
According to Carrie Shafir, Vice President of Marketing for Tilray Beverages, "This year, we are looking forward to taking 420 Fest back to its roots – celebrating good music in the great outdoors," as noted by GlobeNewswire. With a lineup that blends established names with up-and-coming acts, the festival aims to offer experiences for all attendees amidst a backdrop of nature. Shafir shared these sentiments with FOX 5 Atlanta, emphasizing the connection between music, community, and the environment that has characterized the festival since its inception.
Collaborating with Rival Entertainment for this year's event, SweetWater 420 Fest is set to deliver an unforgettable experience. Rival Entertainment's Co-Founder & Managing Partner Josh Antenucci told GlobeNewswire, "With a fantastic lineup of talent and a reimagined experience, we are excited to produce an unforgettable event for 420 Festival fans, new and old." The festival's dedication to creating unique experiences is further demonstrated by the adjusted ticket prices, enabling a wider audience to enjoy the festivities.
Tickets and additional festival information can be found on the official SweetWater 420 Fest website. For those interested in the environmental efforts of SweetWater Brewing Company, the brewery has remained vocal as an advocate for clean waterways and conservation through campaigns supporting non-profits like Waterkeeper Alliance and Trout Unlimited.
