What started as a home-kitchen hustle and an Instagram experiment has turned into a full-blown downtown destination. Guerrilla Pizza Co., the Detroit-style outfit that built a loyal following out of a bar kitchen, now has a standalone shop in downtown Las Vegas, serving the thick, cheese-heavy rectangular pies fans have been chasing for years, according to the Eater Vegas.
Founder Robby Cunningham took the long way around to a storefront. Back in 2019, he began handing out free pizzas from his house to test a pan-baked Detroit recipe and quietly build an audience. As reported by Eater Vegas, those early giveaways and social posts helped him fine-tune the dough and the edge-to-edge cheese that would become Guerrilla’s signature.
From Hard Hat Kitchen To Soho Lofts Storefront
For years, Cunningham ran Guerrilla Pizza out of the tiny kitchen at the Hard Hat Lounge, slinging late-night squares to bar crowds while the buzz kept growing. The operation finally got its own four walls when Guerrilla Pizza opened in December on the ground floor of the Soho Lofts, giving Cunningham a full dining room and an expanded oven setup that can handle steady dinner and late-night service, according to the Las Vegas Review-Journal.
The move marks Guerrilla’s first permanent standalone location, a milestone for a brand that leaned on word-of-mouth and persistence rather than an overnight splashy debut.
Detroit-Style Squares And Late-Night Hours
The menu sticks to what built the cult following: personal-sized Detroit-style squares baked in oiled pans, with a fried edge and a three-cheese blend that runs all the way to the sides. The sauce is striped on in two lines over the top so the cheese can meet the pan and crisp up properly.
Guerrilla Pizza’s lineup also includes a Caesar salad, garlic-parm wings, wild knots and hot churro bread. The business lists extended weekend hours aimed at late crowds, as outlined by Las Vegas Weekly, keeping the shop in sync with the city’s nocturnal rhythm.
Where To Find It And How To Order
The new downtown storefront sits at 900 S Las Vegas Blvd, Suite 120, and the listed business phone is +1 (702) 444-0550, per MapQuest. Orders are handled at the counter for both dine-in and carryout, with the expanded kitchen built around that dinner and late-night service.
“This pizza does not have to change at all for 100 locations,” Cunningham told the Las Vegas Review-Journal, reflecting the confidence behind the recipe he started testing in 2019. For now, downtown diners get first crack at seeing how a project that began as free pies in someone’s house plays on a bigger stage, and whether it is on its way to becoming the next homegrown Las Vegas success story.
