A statewide Feather Alert is now in effect for 17-year-old Clara Bruno-Smith, who vanished in Roseville on Dec. 31 at about 2 p.m. Authorities say she was believed to be on foot and is considered at risk because of her age.
Roseville police describe Bruno-Smith as 5 feet, 10 inches tall and about 150 pounds, with brown hair and brown eyes. She was last seen wearing a black T-shirt, black pants and gray shoes. Her tribal affiliation is listed as Wyatt Bear River Band, according to KCRA, which also notes police consider her at risk due to her age.
The California Highway Patrol’s advisory lists Gibson Drive and Roseville Parkway as Bruno-Smith’s last known location and says the alert covers Placer, Sacramento, Yuba, El Dorado and Sutter counties. The CHP posted the alert on its @CHPAlerts account on X/Twitter, attaching a flyer that reads “IF SEEN, CALL 9-1-1.” That post is embedded below.
What Is a Feather Alert?
Feather Alerts are California’s emergency bulletins for missing Indigenous people who are believed to be in danger. The system went live in 2023 and was created to address longstanding concerns that Native communities were not getting timely public alerts when someone disappeared.
The California Attorney General’s office explains that a Feather Alert request must involve consultation with a tribe and meet specific criteria before the CHP’s emergency center will broadcast it, according to the Attorney General.
How You Can Help
If you see Bruno-Smith or have information about where she might be, call 9-1-1 immediately and tell dispatch you are reporting a Feather Alert. Law enforcement is asking anyone with dash-cam video, doorbell or business surveillance from the area near Gibson Drive and Roseville Parkway around 2 p.m. on Dec. 31 to review it and share anything that could help.
The CHP’s advisory repeats Bruno-Smith’s clothing description and the intersection where she was last seen and urges anyone with information to call 9-1-1 right away. The full alert is posted on Twitter.
Roseville police and partner agencies continue to search and are asking neighbors and businesses to check their properties and cameras for any sign of the teen. Non-urgent tips can be directed to Roseville Police through the department’s non-emergency line, while emergencies should always go to 9-1-1.
