Bay Area/ North SF Bay Area

Masked Gunmen Hit Novato Jewelry Store, Dump Getaway Car Nearby

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Published on January 07, 2026
Masked Gunmen Hit Novato Jewelry Store, Dump Getaway Car NearbySource: Novato Police Department

Gold Rush Jewelers in Novato went from closing up shop to a crime scene in under a minute on Monday, after masked robbers stormed in, held employees at gunpoint, and grabbed jewelry and other items before bolting. No injuries were reported. Police say the crew sped off in a car that officers later found abandoned a short distance away.

How police say the theft unfolded

According to the Marin Independent Journal, four people dressed in dark clothing and wearing masks walked into Gold Rush Jewelers around 5:30 PM. One suspect pointed a gun at employees while the others scooped up merchandise, and at least one person used pepper spray, police told the paper. The store sits at 926 Diablo Avenue in the Novato Fair shopping center.

Getaway car found a short distance away

CBS Bay Area reports the group took off in a black, two-door Infiniti sedan with no visible license plates. Officers later located the car unoccupied on Nave Court, less than a mile from the shopping center, according to the outlet. Detectives have been canvassing nearby homes and businesses for surveillance video and witnesses who might have seen the suspects before or after the heist.

Police request tips and video

The Marin Independent Journal also notes that police said the Infiniti had been reported stolen last week and was recovered on Nave Court. The Novato Police Department is asking anyone with information, including surveillance or doorbell-camera footage from the area, to call 415-897-4361, according to the report. Officials are urging residents not to approach any potential suspects and to send any video directly to investigators.

How this fits a wider pattern

Experts say what happened in Novato tracks with a broader pattern of coordinated jewelry store robberies across California. The Jewelers' Security Alliance has warned about violent smash-and-grab crews and thefts involving stolen vehicles, as detailed by National Jeweler. In response to similar crimes, retailers and law enforcement have been calling for tighter security and extra vigilance in shopping areas.

What happens next

Novato detectives say the investigation remains active, with officers following up on leads and reviewing video submitted by the public. So far, no arrests have been announced, and police have not released suspect descriptions beyond the dark clothing and masks reported at the scene. Authorities say they will share more information as the case develops and are thanking community members who have already come forward with tips.