Milwaukee

Milwaukee Bubble Waffle Hotspot Makes Sweet Play For Brookfield

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Published on January 27, 2026
Milwaukee Bubble Waffle Hotspot Makes Sweet Play For BrookfieldSource: Google Street View

Gordo's Bubble Waffles, the family-run Milwaukee dessert shop known for gigantic bubble-waffle cones loaded with ice cream and candy, is rolling into Brookfield in February. The suburban spot is the latest move in a steady expansion that already includes Bay View and a Wells Street shop near Marquette University, with owners expecting the same late-night crowds and camera-ready creations that put Gordo's on the local dessert map.

Brookfield Opening Confirmed By Journal Sentinel

A photo gallery published today confirms the Brookfield plan and features recent images from the Wells Street shop and its owners, along with a note that a Brookfield opening is slated for February. As reported by the Milwaukee Journal Sentinel, the photos were taken on Tuesday last week and include co-owners Suhib Badwan, Omar Daher and Mohammed Otallah. The gallery presents the Brookfield move as the next chapter in a family-business expansion.

Menu Highlights You Will Find

Gordo's has built its reputation on over-the-top combinations such as Strawberry Cheesecake, Biscoff and a Dubai Strawberry cup tucked into warm bubble-waffle cones, along with milkshakes, mini pancakes and scooped ice cream. Those options and their prices appear on the shop's online menu, which also lists the Wells Street and Bay View locations, according to Gordo's.

Owners And Growth Strategy

The business is run by cousins Badwan, Daher and Otallah, who converted a previous storefront into Gordo's and leaned heavily on social-media content to build a following. The trio has signaled broader growth ambitions, including franchising and potential out-of-state locations, that were detailed last year as the brand eyed expansion beyond Milwaukee, according to Marquette Wire. That strategy helps explain the choice of Brookfield as a suburban market where a tightly packaged, franchise-ready concept could catch on quickly.

How Brookfield Fits The Market

Brookfield already has at least one bubble-waffle player in town, yet Gordo's brings a bigger social footprint and a menu tailored for shareable, over-the-top photos. The VisitBrookfield business directory lists local spots such as Babe's Bubble Waffle Cafe, signaling that the suburbs have an appetite for the dessert format, as per VisitBrookfield. Residents can likely expect a late-February opening celebration and first-week promotions similar to what Gordo's has rolled out at earlier locations.

The owners have not yet announced a street address for the Brookfield shop, according to the Milwaukee Journal Sentinel. For updates, including locations, hours and a full photo gallery, the company directs customers to its official site, Gordo's.