San Diego

Oceanside's Beloved Bread and Cheese Eatery Seeks Community Support After Devastating Fire

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Published on January 12, 2026
Oceanside's Beloved Bread and Cheese Eatery Seeks Community Support After Devastating FireSource: Justin Frank/ GoFundMe

Local Oceanside dining favorite, Bread and Cheese Eatery, alongside its sister dining spot, And Breakfast Burritos, was devastated by a fire that occurred just before the holidays, specifically on December 23. As reported by The Coast News, the blaze necessitated a robust response from the Oceanside Fire Department, with firefighters swiftly containing the fire and preventing it from spreading to adjacent businesses, including a laundromat and the recently closed Rose Cafe. No injuries were reported, but the recovery path for this local enterprise appears to be long and fraught with challenges.

According to the SanDiegoVille, the Oceanside location was an embodiment of multiple food concepts brought under a single roof, which included a selection of gourmet sandwiches and specialty breakfast burritos. The incident marks a significant setback for the owners who had been nurturing a loyal following through their pop-up and catering services prior to taking the leap into their Oceanside storefront. The restaurant, which had opened at the former Ben & Esther’s Vegan Jewish Deli space, had been operating successfully before tragedy struck.

Echoing the gravity of the situation, owner Justin Frank has turned to his community for support, launching a GoFundMe campaign to raise $40,000 for recovery efforts. The campaign details shared in a GoFundMe update reveal that, as of January 6, a little over 30% of the goal had been reached thanks to the contributions of 135 donors. Frank expressed his gratitude for the unwavering support of the community, stating, "It's been a rough week, but knowing that people are loving what we are doing is definitely pushing us through."

While the investigation into the fire’s cause continues, the business confronts the reality of significant reconstructive needs, including roof repairs and replacement of critical kitchen infrastructure such as the hood system, walk-in fridge, and freezer. Frank has expressed on the GoFundMe page that the insurance coverage falls short of the immense repair costs, which is why the community's financial contributions have become a crucial lifeline. Despite the current closure, the business has managed to keep the spirit of its offerings alive by continuing to provide catering services and accepting large orders through its commissary, ensuring that fans can still enjoy their beloved burritos and sandwiches, albeit on a limited basis.