The Kettle On, a San Diego-based coffee and culture brand, is gearing up to plant its flag in downtown Oceanside, with plans to rebrand the longtime Petite Madeline Bakery space at 223 N Coast Highway as Kettle On Coast. Public records show the bakery is expected to keep serving customers while the sale and license-transfer process plays out.
City Lease Clears The Way
According to the City of Oceanside, the council has signed off on a percentage-property lease agreement with Givino Rossini, doing business as Kettle on Coast, for the city-owned storefront at 223 North Coast Highway. The staff report outlines a five-year lease with an option for one additional five-year term, sets minimum rent and maintenance duties, and gives Rossini until June 30, 2026 to close escrow on the purchase.
The agreement also anticipates up to two weeks of temporary closure for tenant improvements once the lease kicks in, signaling at least a brief pause between the Petite Madeline era and a full Kettle On buildout.
Sale Notice And License Transfer Filed
A local bulk-sale notice lists The Kettle On LLC as the buyer of Petite Madeline’s assets and cites the planned transfer of Alcoholic Beverage Control license No. 41-612609, with an anticipated transfer date on or about Feb. 3, 2026, according to the published notice. The filing names Givino Rossini as manager of The Kettle On LLC and signals a pending change of control while the ABC review is underway.
The legal language and license details appear in notices from The Coast News Group.
Petite Madeline’s Status
Petite Madeline Bakery by the Beach, which has anchored 223 N Coast Highway for more than a decade, is still operating and continues to list its hours, menu and contact information online. City documents identify owner Christine Loyola and describe a purchase agreement that depends on assignment of the existing lease. For now, the bakery has not set or announced a closure date while escrow and licensing move ahead.
Current hours and offerings remain posted on the Petite Madeline Bakery site.
Kettle On’s North County Run
The Kettle On brand already runs flagship shops in Escondido and Fallbrook and has pitched itself as more than a standard coffee counter. The company pairs specialty coffee with community programming, occasional beer and wine service, and regular events.
On its own site, The Kettle On highlights those cultural nights and pop-ups as core to the concept, while owner Givino Rossini has talked about the brand’s rapid growth in local media. A profile in SDVoyager traces the brand’s history and recent openings across North County.
What This Could Mean For Oceanside
If Kettle On Coast completes escrow and secures the ABC transfer, the familiar corner could shift from a breakfast-first stop to an all-day hub, potentially pulling more foot traffic into the later hours with extended service and community events.
The council-approved lease anticipates minimum revenue contributions over the term and shifts many non-structural maintenance and utility costs to the tenant, a detail that should matter to city budget watchers as much as to coffee fans. As first reported by WhatNow, the owners have not yet announced an opening date.
Legal And Licensing Notes
The bulk-sale notice specifies that the proposed transfer of ABC License No. 41-612609 will not be final until the Department of Alcoholic Beverage Control signs off, and that interested parties can file claims while the transfer is pending. The city’s staff report and the public notice together map out the escrow timeline, rent structure and tenant responsibilities if the sale and license transfer proceed as planned.
For those who relish reading the fine print, The Coast News Group carries the full legal notice text.
