Brickell is getting another high-rise, and this one wants to keep an eye on your wellness along with your square footage. Ricardo Dunin’s North Development has quietly started sales for House of Wellness, a 34-story condominium planned for 152 Southwest 9th Street that will pack in hundreds of studios plus one- and two-bedroom units under an on-site wellness program run by a lifestyle director.
According to The Real Deal, North Development, the joint venture between Dunin’s Oak Capital and Peru-based Edifica, has kicked off sales for a 656-unit tower at the 152 SW 9th Street site, with prices starting at about $390,000. The Real Deal also reports that Fortune Development Sales is leading marketing, with floor plans ranging from studios to two-bedroom condos.
Wellness Amenities And Design
Developer materials sketch out a full lifestyle play: residents are in line for a fitness center, rooftop pool, spa and treatment rooms, co-working lounges, a podcast room, hair salon, juice bar and pantry, plus a dog spa and dog park. All of it is wrapped in what the marketing team calls an “Integrated Wellness Method,” pitched as a way to assess and track residents’ health over time, according to the project’s site (House of Wellness).
On the design front, the project’s team includes Studio MC+G, with interiors by Urban Robot, per promotional materials, positioning the tower in the increasingly crowded field of branded, experience-heavy Brickell condos.
Dunin’s Brickell Pipeline
House of Wellness is just one piece of Dunin’s growing Brickell footprint. The same parcel was previously floated as a taller, 43-story House of Wellness hotel in 2024, according to Commercial Observer, before the concept pivoted to condos. North Development’s partners have also rolled out multiple Domus-branded towers nearby, creating a mini-portfolio of projects clustered in the neighborhood.
Their Domus Brickell Center project secured roughly $220 million in financing last year, a sign that lenders are still willing to back the team’s multi-tower pipeline in the area, according to The Real Deal.
What To Watch Next
With Fortune Development Sales in the mix, House of Wellness taps a sales machine that regularly targets both local and international buyers, and is a familiar name on high-volume Brickell launches. Developer materials point to a delivery timeline in the late 2020s and show a plan to replace existing low-rise parcels on the block with the new high-rise, a transformation that neighbors and city reviewers will likely scrutinize as filings move forward.
For now, the quiet sales launch is a clear signal that Dunin is doubling down on Brickell, betting that buyers will pay for density that comes packaged with a wellness lifestyle and a full menu of curated amenities.
