Bubble waffles have officially hit the Beaches. Aloha Waffle Bar has opened a second Jacksonville location in Jacksonville Beach, serving customers at 1500 Beach Blvd in the Beaches Town Center. The family-run cafe, known for Hong Kong-style bubble waffles, house-roasted Kona coffee and boba tea, is growing after steady demand at its original River City Marketplace shop.
Jacksonville Business Journal reports that the expansion follows brisk business at the Skymarks Drive storefront and is led by a Navy veteran couple who first brought the Aloha Waffle Bar concept to Jacksonville in 2022. According to the outlet, the new Jacksonville Beach spot is designed to bring the Hawaiian-inspired menu closer to coastal residents and visitors, marking the brand's first neighborhood outpost beyond its River City base.
What You'll Find
The Beaches cafe will offer the same lineup of sweet and savory bubble (Hong Kong egg) waffles, Kona coffee, milk teas and other specialty drinks, according to Aloha Waffle Bar. The site also notes that customers can order in person, or place pickup orders online or through the Revi app if they would rather grab and go.
Soft Opening And Early Reviews
Local listings and customer reviews show that the Jacksonville Beach location slipped into a soft-opening phase in early January, with diners calling out items such as chicken-and-waffles and cookie-butter coffee as early favorites. Those initial reviews, along with the Beaches address, are among the details captured on directory platforms including MapQuest.
Roots And Records
Florida business filings indicate that Aloha Waffle Bar LLC was registered in 2021 with a principal address at 725 Skymarks Drive and list Melissa and Anthony Endrina as managers, according to Florida Division of Corporations records. The original River City Marketplace storefront is also listed in local directories such as Visit Jacksonville, which helped the cafe build a steady following ahead of the Beaches expansion.
For hours, the full menu and updates on the Jacksonville Beach location, check Aloha Waffle Bar. For more background on the expansion and the owners' story, see recent coverage from the Jacksonville Business Journal. If you are in the area, you can swing by the Beaches Town Center for walk-in orders and keep an eye on the cafe's online listings for any menu additions or special hours.
