Maman, the New York-born French cafe and lifestyle brand, is heading to East Dallas. Fresh signage is already up at Casa Linda Plaza for a new outpost that will move into the former Schlotzsky's Deli space, and a company spokesperson says renovations are slated to begin in April with a targeted opening in November. The cafe is expected to zero in on coffee, pastries, and daytime breakfast and lunch fare.
As reported by CultureMap Dallas, Maman will take over a unit inside Casa Linda Plaza and replace the Schlotzsky's that closed there in 2025. The plaza's property profile highlights its Spanish Revival architecture and long run as a neighborhood hub, making it a notable landing spot for an upscale cafe. The center's listing underscores the plaza's role in East Dallas life, and Casa Linda Plaza remains one of the area's most recognizable retail clusters.
Where It Already Planted Roots
Maman made its Texas debut on November 20, 2025, when the brand opened at The Plaza at Preston Center in Dallas, according to the shopping center's site. The Plaza at Preston Center lists the store, and local coverage documented the opening last fall.
State construction filings also back up the quick build timeline the company has used in Dallas. A Texas applicant record shows a tenant finish-out for the Preston Center location that began in October 2025. Public permit records list the Maman project and the associated inspection activity.
What To Expect On The Menu And In The Room
The Casa Linda menu is expected to lean on the brand's signature pastry case, with croissants, kouign maman, bundt cakes, tea cakes, and cookies, plus heartier daytime dishes like quiche, bowls, and sandwiches during lunch hours, CultureMap Dallas reports. For its Preston Center debut, the brand rolled out Dallas-focused items including a cheesy brisket croissant roll and a Lone Star cinnamon bun, suggesting the Casa Linda shop could feature local riffs as well, per People Newspapers.
A Regional Stretch
Maman is also listed among the signed tenants at Fields West in Frisco as part of that mixed-use development's retail lineup, a sign that the brand is expanding across the North Texas market. Developers announced the Fields West roster in a leasing release that names Maman alongside other national and first-to-market concepts. Fields West confirms the planned Frisco presence.
The company, which started in Soho in 2014 and has since grown into a lifestyle brand selling cookbooks and merchandise, now operates numerous cafes across the United States and Canada, a footprint the Dallas locations fold into. Maman markets its cafes as event-friendly, brunchable spaces where the decor is as much a draw as the pastry case.
For Casa Linda neighbors, the new cafe will add a fresh daytime option to a plaza long known for community staples. With renovations set to begin in April and a November opening target, the project has a long lead time for buildout and local menu development, so expect rolling updates as construction moves ahead.
