Las Vegas

Center Strip Gets Its Love Master As Craig Shoemaker Takes Over Horseshoe

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Published on February 28, 2026
Center Strip Gets Its Love Master As Craig Shoemaker Takes Over HorseshoeSource: Wikimedia/UBheide, CC BY-SA 3.0, via Wikimedia Commons

Two-time Emmy winner Craig Shoemaker is taking over the new Laugh Factory at Horseshoe Las Vegas this weekend, bringing his veteran stand-up chops to the center Strip. He is set for multiple sets as the club settles into its new home, where his crowd work and baritone “Love Master” persona remain core pieces of his act. Shoemaker’s decades-long run in comedy, stacked with television appearances and specials, has kept him in steady rotation on national lineups.

According to 8 News Now, Shoemaker is billed as a headliner at the Laugh Factory Las Vegas at Horseshoe on the center Strip. The outlet notes he is among the venue’s early headliner bookings as the club builds out its weekend residency slate.

Laugh Factory Returns To The Strip

Per a Laugh Factory release via PR Newswire, the brand has opened a 250-seat theater at Horseshoe Las Vegas, taking over the former Imagine Showroom space earlier this month. The release says the venue debuted with sold-out performances and is scheduled to run multiple shows each night, paired with rotating headliner residencies.

Shoemaker's Shows And Tickets

Shoemaker’s official events page lists performances at the Laugh Factory at Horseshoe Las Vegas from Thursday through Sunday, with two shows nightly. Ticket information and standard showtimes are available through his event listings and the club’s schedule, according to Craig Shoemaker's website and the Laugh Factory’s club page at Laugh Factory.

What This Means For The Strip

The Laugh Factory’s relocation fills the hole left when the brand’s long-running Tropicana room went dark in October 2024, and its shift to Horseshoe gives the comedy club a more central Strip address, according to the company’s release. The additional mid-size showroom strengthens the Strip’s lineup of comedy-friendly rooms and helps keep nationally touring comics in the mix on nights that are not dominated by arena spectacles.

Local outlets have been tracking the move. As reported by Fox5 Las Vegas, Shoemaker said he is bringing a blend of traditional stand-up and heavy audience interaction to the Horseshoe stage. For specific show details and tickets, fans are directed to the Laugh Factory schedule and the comedian’s event page.