San Antonio’s Tejano Music Awards Fan Fair is set to flood Hemisfair Park with fans March 12–15, bringing more than 150 Tejano and conjunto acts across three stages, all with free admission. Headliners Jay Perez, La Fiebre and Siggno are sharing the bill with regional favorites Ricardo Castillon y La Diferenzia, Lucky Joe and Monica Saldivar, in a four-day run that organizers and longtime fans say will again pull tens of thousands into downtown for wall-to-wall music, food and meet-and-greets.
The official schedule runs 4 p.m. to midnight on March 12, noon to midnight on March 13 and 14, and noon to 11 p.m. on March 15, according to the San Antonio Express-News. The Texas Talent Music Association runs the event, which will spread artist merchandise booths and food vendors throughout the park.
Organizers say the lineup tops 150 performers, a mix of veterans and rising acts, with artists traveling from across Texas, the U.S. and Mexico, as reported by Tejano Nation. Early announcements include Art Tigerina, Jaime de Anda, Grupo Vidal and other established names, with additional acts expected to be added before the festival starts.
Artist Access and Schedules
Plenty of performers are already sharing their Fan Fair plans on their own channels. La Fiebre’s official site, for example, lists a Civic Stage slot on March 14 with a 4 p.m. meet-and-greet and a 9 p.m. performance, giving fans a clear window for photos and autographs, per La Fiebre. Meet-and-greets and autograph sessions are baked into the weekend for those willing to line up a bit early.
Logistics and Safety
Organizers say security will be posted at Hemisfair entrances and outside coolers and ice chests are not allowed, according to Tejano Nation. Attendees should plan on bag checks, some wait times during peak sets and on-site, mostly cashless food options from dozens of local vendors.
With three stages running at the same time, veterans of the festival recommend sketching out a must-see list, then building in extra time for popular headliners. Public transit, ride-shares and nearby hotels are likely to be busier than usual, and organizers point fans to the event’s official website and social channels for the latest schedule updates and any last-minute lineup shifts.
Fan Fair remains one of the largest free gatherings of Tejano culture in the U.S., offering a rare chance to see multigenerational artists on one downtown stage. Whether you already know every chorus by heart or you are brand-new to the sound, the March weekend is shaping up as a full-on immersion in local music and community.
