Uptown is about to get a lot sweeter. Insomnia Cookies is planning a third Minneapolis bakery on Lake Street, joining the brand’s Dinkytown and downtown locations. The chain is already recruiting staff for the Uptown spot as it pushes ahead with a wider national expansion.
New Uptown outpost
According to the Minneapolis/St. Paul Business Journal, the company has selected a Lake Street storefront for its third Minneapolis location. The Uptown shop is expected to feature the same mix of late-night delivery and walk-in bakery service that has made the chain a go-to for late-night cookie cravings.
Hiring for the new bakery
Insomnia’s careers listings now explicitly name "Minneapolis (Uptown)" and show openings for Cookie Crew positions, delivery drivers and shift leaders as the brand staffs the new bakery. Multiple Minneapolis-Uptown postings on the Insomnia Cookies jobs page indicate the company is actively recruiting local hires.
Where it fits in the city
If it opens as reported, the Uptown shop will join existing Minneapolis bakeries at 402 14th Ave SE in Dinkytown and a downtown storefront on Hennepin Avenue, giving students and theatergoers another late-night option. Local delivery and listing platforms show the Dinkytown and downtown addresses on services such as Uber Eats and MapQuest.
Part of a fast national rollout
The Minneapolis expansion is one local piece of a much larger growth push by the chain. National coverage notes Insomnia added dozens of bakeries last year and has signaled plans for dozens more this year as it scales across the U.S. Recent reporting from The Inquirer highlights the brand’s recent openings, while Forbes outlines its longer-term expansion targets.
Uptown and Lake Street context
Lake Street and the Uptown retail core have seen substantial turnover and redevelopment in recent years, and local coverage suggests new storefronts can shift evening foot traffic patterns. Reporting on Lake Street redevelopment and plans for housing and retail shows the corridor is in flux, and some residents and business groups say new tenants could help reinvigorate night‑time activity. See coverage of local redevelopment at Sahan Journal.
Insomnia has not yet announced a public opening date for the Uptown bakery, although the Business Journal notes that hiring is already underway. This story will be updated when the company posts an official opening timeline or more storefront details.
