Marcus & Millichap has planted its flag in Honolulu and immediately lined up a Waikiki assignment. The national commercial brokerage has opened a Honolulu office and is marketing retail condominium units plus an adjoining parking garage at Waikiki’s Discovery Bay, signaling a bigger mainland push into island investment properties.
In a Feb. 23 press release, Marcus & Millichap said the new Honolulu office is the firm’s first physical location in Hawaii and identified Trent Thoms and Alexander Kidani as the leaders of the local team. According to the announcement, the office will offer investment sales, financing and research services to sellers and buyers across the islands.
As reported by Pacific Business News, the team’s first major Hawaii assignment under the new office is a package of retail condos and a parking garage at Discovery Bay in Waikiki, with Thoms listed as the marketing broker. The offering is aimed at investors looking for stabilized retail and parking income in one of Oahu’s busiest tourism corridors.
The Waikiki Offering
Discovery Bay is located at 1778 Ala Moana Boulevard and consists of twin high-rise towers with ground-floor commercial space and a shared recreation deck, according to listing details on Hawaii Real Estate Search. The marketing materials identify the retail condo units and the parking structure as the components of the sale, positioning the package for buyers seeking predictable cash flow close to Waikiki’s main streets.
Local Team and Reach
The firm says the Honolulu office will link Hawaii sellers to Marcus & Millichap’s national research resources and capital network, a point the company highlights on its site. Local brokers have noted that a national platform can widen buyer outreach for island assets while also increasing competition for brokers based in Hawaii.
Why It Matters
“We continue to see steady demand for well‑located Hawaii investment properties supported by long‑term market fundamentals,” Kidani said in the firm’s announcement. The move gives local sellers a national marketing channel and could speed up out‑of‑state investor interest in Waikiki retail and parking holdings.
Marketing materials for the Discovery Bay offering are expected to circulate to Marcus & Millichap’s investor lists in the coming weeks, which may raise competition for the asset and similar local listings. For owners and landlords in Waikiki, the arrival of a national broker’s local office is an early signal that mainland capital will be marketed more aggressively in 2026.
