Magic Smoothies, a small, family-friendly smoothie counter, is gearing up to hit Cocoa Beach this spring. The shop is moving into 4285 N. Atlantic Avenue, a short walk from the beach, the Florida Surf Museum, and the Ron Jon Surf Shop. On tap: fruit-forward smoothies, fresh juices, and build-your-own açaí bowls and toasts, with the team aiming for an April opening.
According to WhatNow, Magic Smoothies LLC has submitted permit applications to the Florida Department of Business and Professional Regulation for the Atlantic Avenue space. Business Debut reports that owner Ron Abeles said the shop will serve fruit blends made without ice, fresh juices, and customizable açaí bowls. The outlet notes the counter is expected to seat roughly a dozen guests and lean into colorful, family-friendly murals.
Where It Will Sit
The storefront lands in a compact strip just off the causeway that already sees heavy foot traffic from both tourists and locals. Neighboring concepts are used to pull in beach crowds during the day, and the new smoothie counter is positioned to catch the morning rush and post-surf crowd. Rock the Guac lists its Atlantic Avenue location and hours on its website.
What To Expect Inside
Inside, Magic Smoothies is planning bright murals by artist Rick Shores, seating for about a dozen, and a layout designed to be family-friendly, according to Business Debut. Abeles told the outlet, "It's a no ice zone," explaining that smoothies will be thinned with oat or almond milk when customers want a looser consistency. The menu will also feature juices with ginger or carrot and add-ons such as protein powders and other functional ingredients.
Who’s Behind It
Public business records list Magic Smoothies LLC at the Atlantic Avenue address, with Ronald A. Abeles named as manager. Company profiles indicate the LLC was formed late in 2024, per BISProfiles. Local reporting has previously identified Abeles as the operator of nearby Rock the Guac and Poke Fin, putting the new counter alongside his other beach-facing ventures, as noted in a profile on The Space Coast Rocket.
Opening Timeline
The team is targeting an April opening and expects to operate seven days a week, though final hours and a website are still to be announced, according to WhatNow. Final menu rollouts and ordering details are set to be released closer to launch.
