New York City

Romance Soars in Times Square as Couples Say 'I Do' Amidst Valentine's Day Celebrations

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Published on February 15, 2026
Romance Soars in Times Square as Couples Say 'I Do' Amidst Valentine's Day CelebrationsSource: Unsplash/ James Ting

Valentine's Day in Times Square witnessed a burst of love as couples chose the bustling heart of New York City to tie the knot and exchange vows. Bringing Times Square's annual "Love in Times Square" celebration into focus, hundreds of lovebirds gathered, with some even opting to get hitched or propose on a massive billboard. According to a statement obtained by ABC7NY, Alexis and Marvin, who had spent numerous date nights in Times Square, saw it fitting to get married there.

The event was no small affair, with two surprise proposals set to unfold on the mighty Everest billboard—one at 11:30am, and another at 12:30pm. The allure of making such a grand gesture seemed too enchanting to resist, despite the unusual setting. "I want to display my love for her in front of the world. I love her so much," Natasha Marte told ABC7NY during the event. Couples like Ben and Kelly Smith reminisced about their shared history in the area, leading them to choose Times Square for their special day.

A new art installation titled "Making Love" was introduced at the venue to add to the romantic ambiance. Time Out New York details this installation as a carousel-style sculpture that intertwines different city scenes, allowing visitors to interact with city-inspired backdrops ranging from a botanical garden to a classic New York bodega. The public art piece by artists Kelsey Breen, Nellie Davis, Jacqueline Veliz, Lisa D. Archigian and Cythali Sapuis, serves as a theatrical backdrop for those walking through. Details about the installation can be found in Time Out New York's article.

The festivities concluded with an annual vow renewal ceremony on the Red Steps, where couples of all backgrounds were welcome to say "I do" once more, completed with a performance from the cast of Broadway’s "Two Strangers (Carry a Cake Across New York)." The event, free for all to spectate or participate in, paints Times Square as a canvas of urban romance. Giveaways, photo ops, and a chance to win a wedding gown from David's Bridal sweetened the deal, as noted in Time Out New York's coverage.