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Potbelly Opens in Georgetown's Wolf Ranch Town Center

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Published on February 20, 2026
Potbelly Opens in Georgetown's Wolf Ranch Town CenterSource: Google Street View

Georgetown’s Wolf Ranch Town Center has a new sandwich stop in the mix, as Potbelly has quietly started serving its toasted sandwiches, shakes, and wraps to shoppers. The compact storefront, run by franchise partners Jignesh and Nitin Patel, opened in mid-February and adds yet another national name to the Town Center lineup, with dine-in, delivery, and catering on the table from day one.

Grand opening and basics

According to Community Impact, the shop officially opened Feb. 17 and is listed at 1013 W. University Ave., Ste. 150. A company news release, reported by Franchising.com, said the store planned a Feb. 20 grand-opening celebration, complete with a 9:45 a.m. ribbon-cutting and giveaways for the first 50 people in line. That release also lists regular hours and notes that delivery, order-ahead, and catering are all available at the new shop.

Local owners and plans

The Georgetown location is led by business partners Jignesh and Nitin Patel, described by the company as local operators with hospitality experience. “Our goal at Wolf Ranch, and with all of our locations, is to become a part of the local fabric,” Jignesh said in the company release quoted by Franchising.com. The partners say they hope the shop becomes a familiar stop for shoppers, workers, and residents nearby.

Official build records

A Texas Department of Licensing and Regulation project record lists the Wolf Ranch Potbelly as a new-construction project at 1013 W University Ave., Suite 150, covering roughly 2,095 square feet, with Jignesh Patel named as the contact person. The project filing, registered in mid-2025, confirms the construction work that led up to the sandwich shop’s opening. See the state filing for the construction details.

Where it fits in Wolf Ranch

Wolf Ranch Town Center is an open-air shopping center along West University Avenue that pulls in shoppers from across Williamson County and sits just off I-35, according to the center’s listing with the Georgetown Chamber of Commerce. Potbelly joins a growing roster of national and regional restaurants at the center, adding one more fast-casual option for afternoon and evening crowds.

Potbelly’s arrival in Georgetown continues the chain’s push across Central Texas. The company has more than 60 restaurants in Texas, per Community Impact. For menus, catering information, and details on the company’s loyalty program, visit Potbelly.com.