Juniper Market, the Uptown St. Augustine café known for its scratch-made breakfasts and lunches, plans to expand into Hastings, with a proposed location at 420 N Main Street, according to recently filed plan-review documents.
As reported by What Now, the Jacksonville-area outlet reviewed plan-review filings submitted by Juniper Market LLC that name 420 N Main St as the proposed Hastings location. The story, published Feb. 13, 2026, notes that What Now reached out to owner Jenn Ashton and that she was not immediately available for comment.
About Juniper Market
Juniper Market currently operates at 48 San Marco Ave in Uptown St. Augustine and bills itself as "Fresh. Seasonal. Scratch Made.", according to Juniper Market's website. The shop’s menu features items such as a Breakfast Sandwich, Havarti & Fig Grilled Cheese and Avocado Toast, offerings that have helped turn it into a neighborhood stop for coffee and casual lunch.
Why Hastings
Hastings is a small agricultural community north of St. Augustine, and its Main Street has seen a trickle of small-business openings and county-backed projects in recent years. As detailed by Homes.com, the town leans on its farming roots and has been working to revitalize its downtown, with a new library and community center among the projects expected to boost foot traffic along Main Street.
Timeline and what to expect
According to What Now, the filings are in an early plan-review stage and do not yet include an opening date, leaving permit timelines and final approvals as the next hurdles. A commercial property listing for the 420/422 N Main block shows a multi-thousand-square-foot building marketed for commercial use that could accommodate a cafe or market space; see the Zillow listing.
The proposed Juniper Market would mark another step in the gradual revival of Hastings’ Main Street, providing a local option for coffee and made-to-order breakfasts. Updates will be shared as permit filings and Juniper Market announcements become available.
