New York City

Times Square's New Attraction 'i Candy' Offers a Sweet Immersive Experience in the Heart of New York City

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Published on February 16, 2026
Times Square's New Attraction 'i Candy' Offers a Sweet Immersive Experience in the Heart of New York CitySource: Unsplash/ Luis Aguila

One Times Square has opened a new attraction called i Candy, offering visitors an immersive three-floor candy experience. According to AMNY, the attraction combines classic New York City environments with interactive elements, allowing guests to collect a variety of sweets.

Visitors begin the i Candy experience in a Central Park-themed area featuring a carousel, oversized flowers, and a mock Central Park Zoo. The attraction continues to a level modeled on various New York City neighborhoods, offering activities such as riding in an FDNY firetruck, posing behind an NYPD jail cell, and discovering candy in settings like ice cream trucks and bagel shops. The experience is self-paced, allowing guests to collect sweets at their own speed.

The final section of i Candy immerses visitors in a stylized version of New York’s underground scene, featuring graffiti, flashing lights, and themed areas resembling bookshops and construction sites. Guests also encounter oversized representations of New York icons, such as rats and pizzas. As per Time Out, i Candy aims to bring New York City to life through a candy-themed interactive experience, said general manager Dino Martin, who previously managed locations including FAO Schwarz and IT’SUGAR.

Open since last Friday, i Candy offers a family-friendly experience where visitors of all ages can explore New York City through a candy-themed adventure. At the end of the experience, guests can visit a dedicated Candy Shop to purchase exclusive sweets and nostalgic treats. Tickets are now available online for those interested in visiting the attraction in Times Square.