Curtis "50 Cent" Jackson is reportedly lining up a nine-figure move on Times Square, with plans to turn Planet Hollywood's flagship into a celebrity-packed entertainment hub that feels part nightclub, part concert hall and part immersive dinner party. The project, called PH Live, is being pitched as a space for surprise performances, private premieres and residency-style shows that could shift a slice of Jackson's growing live-events and hospitality footprint from Las Vegas to Midtown Manhattan, if the deal fully comes together.
TMZ reported that Jackson has signed a partnership worth roughly $100 million with Planet Hollywood founder Robert Earl to build PH Live inside the chain's Times Square flagship. According to the outlet, the venue is expected to host pop-up concerts, movie premieres and upscale private events, and will be fitted with state-of-the-art LED technology so the room can be transformed to match whatever is happening onstage.
What PH Live Will Offer
In a quote published by TMZ, Jackson said, "Planet Hollywood has always been connected to pop culture, and PH Live takes that energy to the next level." The report notes that the Times Square spot will serve food tied directly to Jackson's brand, including sweet chili shrimp, steak with mac and cheese and a signature burger with a secret sauce, along with memorabilia from his film and television projects on display. On its own site, Planet Hollywood bills the revamped 2025 Times Square flagship as a multi-level, immersive venue built for events, which gives PH Live a ready-made home base in the heart of the theater district.
How This Fits 50 Cent's Empire
The reported New York deal would build on Jackson's recent run in live entertainment and hospitality, from a PH Live residency in Las Vegas to his Candy Shop bar and other branded venues. Pollstar has tracked his "In Da Club" residency at PH Live in Las Vegas, while The Root has detailed his separate efforts to build production capacity in Louisiana.
What This Means For Times Square
For Midtown, a celebrity-sized venue tucked into Planet Hollywood could layer even more late-night, ticketed programming onto the already crowded Times Square calendar, along with high-end private buyouts that pull in tourists, corporate clients and entertainment industry crowds. Neighbors, theater operators and local hospitality vendors are likely to keep an eye on how PH Live books its calendar, how many people it brings in and how closely its schedule tracks with Broadway showtimes and peak tourism weeks.
No official timeline or construction schedule has been announced yet. This story will be updated as filings, permits and detailed scheduling information become public.
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