Another shuffle is brewing just off Lower Broadway. A new permit filing points to a fresh identity for 121 Third Avenue South, the downtown Nashville address that most recently housed Show Pony. This time, plans call for a buildout tied to Silverbelly Whiskey, the Alan Jackson-affiliated brand that appears ready to plant its flag with a first standalone bar on the Broadway corridor.
According to What Now Nashville, a recent permit filing lists interior renovation work at the 121 3rd Ave S space. A company representative confirmed that a location is in the works but declined to share details, suggesting this Third Avenue project is meant as a full-on Silverbelly bar rather than a simple product placement or tasting partnership.
Silverbelly’s Brand and Nashville Ties
Silverbelly markets itself as a Tennessee whiskey brand created with input from country star Alan Jackson, offering several bottled releases and limited single-barrel runs. Press materials highlighted by PR Newswire note the brand’s local distribution and tasting appearances, underscoring its Nashville footprint long before any dedicated bar buildout.
Show Pony’s Short Run and the Downtown Churn
Show Pony itself opened in early 2025 as an Icon Entertainment concept that took over from Johnny Cash’s Bar & BBQ at 121 3rd Ave S. The venue leaned into carnival-style food, cheap beer, and live interactive shows, a playful twist on the usual Broadway formula. Listings from Downtown Nashville documented Show Pony’s arrival on Third Avenue before the concept shut down.
What to Watch Next
Silverbelly has already shown up on local taps at AJ’s Good Time Bar on Broadway, according to local coverage, but a branded bar would mark a shift from bottle to bricks. Coverage from NewsChannel5, along with company releases, highlights the label’s Nashville roots, and if the permit keeps moving, liquor license applications and job postings are likely to follow.
Neither Icon nor Silverbelly has offered an opening timeline. A Silverbelly representative told What Now Nashville that while a location is indeed in the works, the company is not ready to share more. For now, all eyes stay on the permit logs and licensing boards to see when Broadway’s latest whiskey-forward draw officially steps into the spotlight.
