From Butter With Love, the small-batch sourdough operation run by Leah and John Ogle, is trading its pop-up roots for a permanent Downtown address. The couple plans to open a storefront at 223 N. Hogan St., directly across from City Hall, in a space that most recently housed a mini market and coffee shop. If construction stays on track, they are aiming for a summer opening, a move that follows the November 2025 closure of Mossfire Grill in Five Points, where the Ogles had been baking and selling their morning breads out of the restaurant's kitchen.
According to a Downtown Investment Authority staff report, the Hogan Street shop at 223 N. Hogan St. is slated to operate as an artisanal bakery with an open-kitchen production setup turning out small-batch sourdough loaves, laminated pastries, and specialty bagels. Blair Ogle Inc., the business entity tied to the couple, lists build-out costs at about $56,000 and has applied for a Core Retail Enhancement Program grant of up to $24,450 to help cover expenses, per the Jacksonville Daily Record.
The bakery did not start with bread at all. It began as Briecake Mood, a cheesecake brand that sold at local farmers' markets before evolving into its current sourdough-focused identity. The owners teased their Downtown plans on Instagram in January, posting that they were "Coming Soon To Downtown Jacksonville" and thanking customers for sticking with them through the transition, as reported by What Now.
Before Mossfire Grill shut its doors, the Ogles had been running From Butter With Love out of the Five Points restaurant on weekday mornings. The November 2025 closure effectively pushed them to hunt for a dedicated space, and John Ogle told Action News Jax that finding a permanent home downtown felt like the right next step.
Menu, Hours and Next Steps
City documents indicate the Hogan Street shop will initially focus on grab-and-go sourdough breads, bagels, croissants and focaccias, with sandwiches expected to follow as the operation grows. The DIA report lists proposed hours of 7 a.m. to 2 p.m. on weekdays to start, and notes that the agency will take up the grant request at its March 18 board meeting, according to the Jacksonville Daily Record.
The Ogles have been selling loaves and morning pastries since they began operating out of Mossfire last year, and regulars can keep tabs on the Downtown build-out and menu details through the bakery's online channels. For updates, see From Butter With Love's website and the announcement compiled by What Now.
