Ben Affleck is taking his talents deeper into the streaming trenches. On Thursday, March 5, 2026, Netflix announced it has acquired InterPositive, the AI-driven film-technology company the actor-director founded, and said Affleck will join the streamer as a senior advisor. The deal brings InterPositive’s small team of engineers and creatives in-house as Netflix looks to deploy production-stage AI tools that are meant to help filmmakers solve technical headaches without undermining creative control.
Financial terms were not disclosed, and Reuters noted it is Netflix’s first acquisition since the company bowed out of the high-profile race for Warner Bros Discovery’s studio and streaming assets. According to Reuters, Netflix framed the move as an investment in creator-facing tools rather than an attempt to swap out writers, directors or crews for software.
In a post on Netflix, Affleck, who founded InterPositive in 2022, said his team trained models on controlled dailies "to understand visual logic and editorial consistency," adding, "we also built in restraints to protect creative intent." Netflix Chief Content Officer Bela Bajaria is quoted there saying the new tools should "expand creative freedom, not constrain it."
How The Tools Plug Into Production
InterPositive’s system is built for on-set and post-production workflows. Models trained on a specific project’s dailies can be used to replace missing shots, reframe existing footage, tweak lighting or enhance backgrounds, without leaning on broad, prompt-based text-to-video generators. That approach, and Netflix’s emphasis on controllability, were detailed by TheWrap, which cited Netflix executives who described the tools as complementary to established VFX and editorial pipelines rather than a replacement.
Why Hollywood Is Watching Closely
The timing lands as Hollywood shifts from blanket resistance to cautious experimentation with generative AI amid heated debates over labor and copyright. Reuters reported that Disney last year agreed to let OpenAI use characters from Star Wars, Pixar and Marvel in the Sora video generator, an example of studios trying to keep a tighter grip on how models are trained and deployed.
What Netflix Says Comes Next
Netflix said it will fold the InterPositive team into its product and engineering groups and pilot the tools with productions that opt in, stressing creator control and staged testing before any broader rollout. The company’s announcement framed the acquisition as a creator-led approach to AI rather than a replacement strategy for human creatives, according to Netflix.
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