Bay Area/ San Francisco

Boots Riley’s Oakland Takeover: ‘I Love Boosters’ Steals Grand Lake Spotlight

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Published on March 02, 2026
Boots Riley’s Oakland Takeover: ‘I Love Boosters’ Steals Grand Lake SpotlightSource: Bankrobber1, Public domain, via Wikimedia Commons

Boots Riley is bringing his latest cinematic troublemaking home. His new film I Love Boosters is getting a hometown West Coast premiere at the San Francisco International Film Festival, with back-to-back screenings at Oakland’s Grand Lake Theater on April 28. The satirical, high-fashion heist film stars Keke Palmer, features Demi Moore as a ruthless fashion mogul and is set for a wide U.S. release on May 22. Bay Area audiences also get a rare bonus: Riley will appear in person for a festival conversation tied to the event.

Oakland screenings and festival details

According to the festival program, I Love Boosters will serve as SFFILM’s Centerpiece and will screen at the Grand Lake Theater at 6:30 PM and 9:30 PM. The 6:30 PM show includes an onstage conversation with Riley, while the 9:30 PM screening will kick off with a moderated introduction. SFFILM lays out the film’s runtime, guest expectations and a description that emphasizes its Bay Area setting.

Tickets on sale this week

SFFILM members get first crack at seats today, with tickets opening to the general public on Wednesday, as reported by KQED. Given the film’s local roots and the Grand Lake’s history of sold-out special events, organizers expect demand to be strong for both screenings.

From SXSW world premiere to theatrical release

I Love Boosters had its world premiere as the opening-night film at South by Southwest in March, a high-profile springboard for Riley’s work. SXSW announced the coveted opening slot, and trade and local outlets report that Neon is set to release the film nationwide on May 22. SFGATE and others have highlighted the teaser and ensemble cast, which includes Naomi Ackie, Taylour Paige and LaKeith Stanfield alongside Palmer and Moore.

Why the hometown premiere matters

Riley’s connection to the Bay Area runs deep. He studied film locally, received early support from SFFILM and has long treated Oakland as both a backdrop and a character in his work. In a statement to KQED, he called the Grand Lake premiere “extra special,” pointing to the film’s Bay Area setting and the fact that he has been going to the Grand Lake since childhood.

Where to watch

Both screenings will be held at the Grand Lake Theatre (3200 Grand Ave, Oakland), the neighborhood movie palace across from Lake Merritt. For tickets and the full festival schedule, visit SFFILM’s festival pages or the SFFILM member portal.