The Brass Tap is getting ready to crank up the taps in Dallas–Fort Worth, with company leaders saying the brand could roughly double its local footprint to the mid-20s or low-30s within the next five years. Executives are scouting neighborhood spots across Fort Worth and the region’s fast-growing suburbs while recruiting franchise partners to run the new bars. For DFW drinkers, that likely means more weekly happenings like trivia nights, tasting pours and tap takeovers, without having to stray too far from the neighborhood.
Brass Tap Lays Out Aggressive Timeline
Scott SirLouis, the brand’s chief operating officer, told WhatNow that “we could probably put another dozen easily without them being on top of each other,” adding that the chain could reach the mid-20s or low-30s “sometime in the next 5 years.” SirLouis pointed to Fort Worth, Midlothian, Flower Mound, the U.S. 380 corridor, the Northside and towns such as Aubrey and Little Elm as priority targets across DFW. He also said the company is seeking franchisees who are “people persons,” entrepreneurial and creative to lead that expansion.
A Small-Footprint, Events-First Model
The Brass Tap leans on smaller end-cap and shopping-center spaces and packs them with live music, trivia, karaoke, themed watch parties, tasting nights and team-ups with local breweries, according to The Brass Tap location pages. Franchising materials also spotlight a streamlined buildout, operator training and a development pipeline geared to rapid growth, per the brand’s The Brass Tap franchise site. The neighborhood-centric strategy is designed to bring in steady weekly traffic instead of relying only on destination crowds.
DFW Footprint Already On The Rise
The chain is not starting from scratch in North Texas. A Frisco outpost opened Dec. 26, and community coverage notes that The Brass Tap has more than 40 U.S. locations with roughly 10 in the Dallas-Fort Worth area, as reported by Community Impact. That existing cluster gives franchise leaders working examples to copy as they push into under-served suburbs and coordinate tap takeovers with neighborhood breweries.
How The Brand Plans To Scale Up
Industry profiles and trade coverage say the parent company has reworked menus, trimmed kitchen footprints and built systems intended to help franchisees grow efficiently. FE&S chain coverage highlights compact kitchen rollouts and menu tweaks meant to boost sales and cut labor, while Franchising.com points to the brand’s national development pipeline. Together, those elements are designed to make smaller suburban end-cap leases and a steady diet of events viable for both owners and landlords.
SirLouis has set a five-year horizon for the DFW push, and the franchisor says it is actively recruiting qualified partners and sharing development requirements through its franchise portal. Prospective operators can review requirements and set up discovery calls via The Brass Tap franchise site.
