Melbourne’s Wickham Road just scored a fresh brunch heavyweight. First Watch quietly flipped on the “open” sign Monday at its new daytime-only restaurant at 5195 N. Wickham Road, a 4,000-square-foot café that seats more than 170 guests and features a covered patio and an interior bar. The spot will serve daily from 7 a.m. to 2:30 p.m. and is expected to employ about 30 people under the chain’s one-shift-a-day model.
Opening perks and menu highlights
According to What Now, the Wickham Road restaurant opened Monday in the 4,000-square-foot space, with room for more than 170 diners and an opening-week perk: unlimited Project Sunrise coffee with meals through Friday. The outlet notes that the menu sticks to First Watch favorites like Avocado Toast, Lemon Ricotta Pancakes, Farmhouse Hash, and Million Dollar Bacon, and that this location is set to roll out its first seasonal menu in summer 2026.
Where to eat and how to order
The First Watch location page lists the address as 5195 North Wickham Road in Melbourne, along with a local phone number, and confirms that guests can place orders online, hop on a digital waitlist, or opt for pickup and delivery. The page also reiterates the daily hours of 7 a.m. to 2:30 p.m. and invites visitors to sign up for pre-opening updates and local offers tied to the new restaurant.
What it means locally
The Wickham Road debut arrives as First Watch continues a rapid expansion; the chain added a record number of restaurants in 2025 and reports a strong pipeline for 2026, according to the Business Observer. On the ground in Melbourne, the new café brings roughly 30 jobs and sticks to the brand’s daytime-only pitch and one-shift-a-day, “No Night Shifts Ever” staffing model, as reported by What Now.
Hiring and next steps
Interested applicants are encouraged to apply via the First Watch careers site, while the new location’s page remains the go-to spot for menus, hours, and the digital waitlist. Expect more updates when the seasonal menu lands and as Melbourne’s brunch map keeps shifting around its newest daytime anchor.
