Habit Burger & Grill - the California-born chain that recently topped a national burger poll - is rolling into Beaverton this week with its first local restaurant, a flurry of free-meal giveaways, and a fundraiser tied to local Girl Scouts.
Where and when
According to Habit Burger & Grill, the new spot at 10719 SW Beaverton-Hillsdale Hwy in the Fashion Square shopping center is listed as "Coming Soon." The company has been staffing up ahead of the debut, with local hiring notices for the Beaverton team posted on Teal.
Free meals, fundraiser and grand-opening perks
Opening week is loaded with promos for anyone willing to line up. On Monday, March 30, a "Free Habit Day" will hand out preset meals to the first 200 guests at 5 p.m. The giveaways continue Tuesday, March 31, when the chain plans to serve free lunches to the first 200 guests at 11:30 a.m., then switch into fundraiser mode from 5 to 7 p.m. to benefit the Girl Scouts of Oregon & Southwest Washington. The official grand opening lands Wednesday, April 1, when the first 500 guests will score a flavor passport worth more than $20, as reported by The Oregonian/OregonLive.
Why Habit matters
Habit traces its origins to Santa Barbara in 1969 and has been steadily expanding ever since, now operating nearly 400 restaurants, according to Nation's Restaurant News. Its Double Char burger was voted the top fast-food burger in the country in USA TODAY's 10Best readers' poll, a distinction that helped fuel the brand's entrance into new markets like the Portland metro area, per KTVU.
Local context and what to expect
The Beaverton restaurant moves into the Target-anchored Fashion Square center, taking over a space that most recently housed a Pizzicato, according to The Oregonian/OregonLive. Habit opened its first Oregon location in Happy Valley late last year, according to the company's press release, so the Beaverton launch is another visible step in the chain's Portland-area push for the region's burger fans.
