Andy's Frozen Custard is set to crank up the sugar on Pigeon Forge's main strip this Friday, with a public grand opening that pairs ribbon-cutting ceremony energy with tourist-season crowds. The new shop will celebrate with a 10:45 a.m. ribbon-cutting, $2 one‑topping sundaes all day, and a prize tent from 11 a.m. to 1 p.m. offering giveaways and a shot at free Andy's for a year. CEO and namesake Andy Kuntz is scheduled to be on site for the festivities, and with the opening landing on the Parkway, locals and visitors should brace for lines and plenty of family-focused activity.
According to a post by the City of Pigeon Forge Department of Tourism on Facebook, the ribbon-cutting is locked in for 10:45 a.m., with the prize tent running from 11 a.m. to 1 p.m. The department's announcement invites the public to turn out for the grand opening, lays out the giveaways, and highlights the promotional $2 one‑topping sundaes available all day. The post also notes that Kuntz will be on hand in his role as the company's CEO and namesake.
The official store locator from Andy's Frozen Custard lists the new Pigeon Forge shop at 3605 Parkway, confirming the address for the debut. The same locator shows the Parkway location joining other East Tennessee stores in Sevierville and Knoxville, signaling a steady push into the Smokies market.
Pigeon Forge's tourism site included Andy's in its lineup of new arrivals for 2026, noting the custard chain's landing on the city's main drag. PigeonForge.com tagged the brand as one of the latest additions for visitors to check out, while local coverage has continued to point out that tourism pumps billions into the area, roughly $2.2 billion last year. Reporting from WVLT underscores why national chains keep jockeying for space on the Parkway.
What To Expect Friday
The schedule for opening day is straightforward but likely to be busy. The ribbon-cutting is planned for 10:45 a.m., followed by the prize tent from 11 a.m. to 1 p.m., where organizers say they will hand out giveaways and run a promotion to win free Andy's for a year. The same Facebook post spells out the $2 one‑topping sundaes available all day as a grand-opening special, a deal that just about guarantees a crowd during peak hours.
Anyone hoping to skip the longest waits might want to arrive early or aim for slower stretches of the day, especially since traffic on the Parkway tends to stack up around mealtimes and on weekends. The specific times and promotional details appear in the department's post from the City of Pigeon Forge Department of Tourism.
About Andy's In The Smokies
Andy’s has been steadily planting flags across East Tennessee in recent years, rolling out locations in Sevierville and Knoxville before making its move onto the Parkway. The brand is marking its 40th year with a national “Sweet Since ’86” tour and additional openings in 2026, according to Franchising.com, and the company’s own site lists Andy Kuntz as CEO and owner.
For anyone planning to check out the grand opening, it would be wise to build in extra time for Parkway traffic and parking. Expect a family-friendly scene heavy on giveaways, photo opportunities, and the kind of sugar-fueled chaos that tends to follow when a new dessert spot swings its doors open on a busy tourist strip.
