Jolene Jolene, the women’s sports bar concept that has been popping up all over Atlanta, says it has finally locked in a permanent home and is rolling out a fresh Kickstarter to pay for the buildout. Owner Chelsea Fishman set a new crowdfunding goal and timeline this week as she aims to shift the project from occasional residencies to a full-time neighborhood bar by summer, asking the fans who packed past watch parties to help turn the pop-up into a permanent clubhouse.
Owner Keeps Address Close to the Vest
Fishman told What Now Atlanta she is not ready to share the exact address yet, but hopes to reveal it within the next month and open the doors by summer. An Instagram announcement breaking the news thanked supporters and framed the move as the next step in creating a lasting community home for fans of women’s sports.
Crowdfunding Track Record
Fishman has already tested the crowdfunding waters. A 2024 Kickstarter campaign for Jolene Jolene surpassed its $32,000 goal and pulled in roughly $35,000, according to Backerkit. That early round helped fund pop-ups and watch parties while she continued searching for a long-term location.
From Pop-Ups to Pullman Yards
Jolene Jolene began as a series of pop-ups around the city, then leveled up with a months-long residency at Brick and Mortar at Pullman Yards in 2025, where fans packed watch parties for the WNBA and other women’s competitions, according to the AJC. Fishman has said that run served as a testing ground for menus, TV lineups and crowd rhythms that will shape programming at the permanent spot.
Part of a Growing Movement
Bars dedicated to women’s sports remain a small but growing niche nationwide, and many owners lean on grassroots events and crowdfunds to fill startup gaps, Axios Atlanta reports. Even as viewership and revenue for women’s sports climb, operators still struggle to secure loans and long-term leases, which is one reason many concepts turn to community support early on.
New Campaign, New Goal
The latest campaign, announced on Instagram, is seeking $50,000 with a deadline of April 22, according to What Now Atlanta. “We’ve built the community, now let’s build the home,” the post reads, a line Fishman is using to rally backers and explain why she is once again asking supporters to chip in for the permanent buildout.
How To Follow
Fishman says updates and the eventual location reveal will land on the campaign page and the brand’s social channels, with the latest information also posted on the restaurant’s site. For campaign details and future announcements, see Jolene Jolene.
