Kendra Scott is saddling up for a bigger footprint in Cowtown. The Austin jewelry giant’s Western spinoff, Yellow Rose, is headed to the Fort Worth Stockyards with a new Mule Alley boutique in the works. The roughly 6,600-square-foot shop is tied to a $1.44 million build-out, with construction scheduled to kick off May 1, and wrap by late October 2026.
According to the Fort Worth Star-Telegram, city and planning records put the project at about 6,600 square feet in the Mule Alley block of the Stockyards and peg the cost at $1.44 million. The filings list a May 1 construction start and a late October completion target. Company representatives declined to comment to the paper.
About Yellow Rose
Yellow Rose by Kendra Scott debuted in 2023 as a Western-inspired offshoot of the Austin-based brand and has been steadily rolling out boutiques across Texas. A company press release announcing that retail push noted that the South Congress flagship in Austin opened in November 2024 and highlighted the line’s move into apparel, hats, footwear and men’s wear, according to PR Newswire. On the brand’s site, Yellow Rose is described as “a love letter to Texas,” pitched as a full lifestyle collection that pairs jewelry with ready-to-wear pieces and Western essentials; see Kendra Scott for the current product mix.
Mule Alley And The Stockyards
Mule Alley sits at the heart of a multi-year redevelopment that turned historic horse and mule barns into a curated stretch of shops, restaurants and the Hotel Drover. As laid out on the Mule Alley site, the project is part of an approximately $175 million mix of renovation and ground-up construction that has helped lure both national and regional retailers to the district. The Stockyards’ blend of historic-heritage tourism and a wave of newer hospitality concepts has made Mule Alley a prime landing pad for brands chasing locals, out-of-towners and everyone in between.
The specific space Yellow Rose is set to occupy has already had a brief test run. It was temporarily home to pop-up concepts from Kemo Sabe in January and February, the Star-Telegram reports, giving the unit a short hospitality spin before a long-term tenant moved in. With the Stockyards drawing millions of visitors each year, the storefront arrives with a built-in, tourism-heavy customer base that retailers covet.
Kendra Scott launched her namesake jewelry business in Austin in 2002, and the Yellow Rose rollout tracks with a broader retail shift toward experiential, destination-style stores. The brand’s Nashville flagship, which debuted with a cocktail program called Beau’s Bar, shows how the company is blending hospitality with shopping to keep customers lingering longer, as detailed in coverage of how the concept turns 12 South into cocktail country.
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