
A line dispute outside Palace Skateboard Apparel in SoHo turned violent Friday when a 30-year-old security guard was slashed in the neck after a man allegedly tried to cut the line to get into the store. The guard was left bleeding on the sidewalk before he was taken to Bellevue Hospital, where police say he is expected to survive his injuries. Witnesses and investigators reported that the attacker jumped into a waiting Honda sedan with TLC plates and drove off. He was last seen wearing a black hoodie, black sweatpants and a black hat as officers canvassed the area.
Police account and suspect description
As reported by the New York Post, officers responding to Howard Street near Mercer Street say the man lunged at a door guard during a confrontation outside Palace and slashed him in the neck. Law enforcement sources told the Post the attacker then fled in a Honda sedan with TLC plates, and investigators had not made an arrest as of that report. Police also told the outlet the victim was transported to Bellevue and is expected to recover.
Where it happened
The incident unfolded outside Palace's SoHo shop, which the brand's New York shop page lists at 49 Howard Street. The Howard Street storefront sits on a busy block that often attracts long lines for product drops and weekend shopping, putting extra pressure on door teams and private security when crowds swell.
How to help investigators
Authorities are asking anyone with video or information to come forward and contact the NYPD's Crime Stoppers line at 1-800-577-TIPS or submit an online tip. Per the department's Crime Stoppers page, tips can be anonymous and may be eligible for a reward, and investigators have urged anyone who was in the area to check phone footage or surveillance that might show the vehicle or suspect.
Context: door staff and street crowding
Violent confrontations at building entrances and store drops have surfaced in the city before, and local coverage has underscored how quickly disputes over access can escalate. Hoodline's earlier piece Security Guards Slashed in Times Square highlighted similar incidents in which door staff and bystanders were left hurt while police worked to piece together what happened.









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