Neptune Beach is getting an early-morning carb upgrade this week as Orlando-born Jeff’s Bagel Run opens its first Northeast Florida shop on March 6 at 628 Atlantic Blvd., Suite 4, in the Seminole Shoppes. Before the official grand opening, the store will host soft openings March 4-6. Opening weekend plans include bagel giveaways, raffles, and cameos from the Jacksonville Jaguars cheerleaders and team mascot, so expect a little football flair with your schmear.
As reported by Jax Daily Record, the Neptune Beach location is Jeff’s Bagel Run’s 17th in Florida and its 31st nationwide. The chain told the outlet the new shop will open daily from 6:30 a.m. to 2 p.m., and founder Jeff Perera said the brand targets “communities that value great food, strong local connections and a neighborhood feel.” The move is part of a broader growth push that has been steadily moving the brand across the state.
Menu, hours and ordering
Jeff’s Bagel Run lists the Neptune Beach shop with daily hours of 6:30 a.m. to 2 p.m., along with the brand’s rotating “bagel of the day” and its house-whipped cream cheeses. The company also highlights order-ahead options through its app and catering for offices and events, which should appeal to nearby businesses and early risers hustling to work. Fans can expect the same New York-style, scratch-made bagels that helped the chain build its following.
Where it sits and the build-out
The new storefront takes over the former GNC space in the Seminole Shoppes, a small strip center anchored by Publix. A permit filed last fall showed a tenant build-out for the space, according to an earlier report in Jax Daily Record. Regency Centers signed the lease for the location, and construction permits listed Elfrink Custom Construction Inc. as the contractor. The spot is a short walk from the beach and sits squarely in the path of neighborhood morning routines, which is exactly where a bagel shop wants to be.
A local arrival amid fast expansion
The Neptune Beach shop is landing in the middle of a rapid franchising run that has added dozens of units to Jeff’s development pipeline, according to Bake Magazine. That report detailed multi-unit franchise deals and new markets that pushed the concept beyond its Central Florida roots. The company notes that Jeff’s Bagel Run started with deliveries in 2019 during the pandemic and opened its first brick-and-mortar store in Ocoee in 2021, a story echoed on the chain’s Jeff’s Bagel Run locations page.
For Neptune Beach residents, the arrival adds another early-morning option for coffee and scratch-made bagels that winds down by mid-afternoon. Expect lines during opening weekend as giveaways and raffles kick off, and as curious locals swing by during the soft-opening days and grand opening. Anyone planning a visit may want to keep an eye on the brand’s online channels in case of last-minute tweaks to hours or promotions.
