On Tuesday, Minnesota wellness-shot maker So Good So You said it has sold a majority stake to New York private-equity outfit Bansk Group. The Twin Cities–born brand, best known for its 1.7-ounce immunity, detox, and energy shots, will keep its founders and current leadership team in place. Company officials are not sharing the price tag, but the deal caps a rapid run of growth and follows a manufacturing buildout in the suburbs.
Bansk brings deep CPG experience
CEO Eric Hall told the Minnesota Star Tribune that So Good So You booked more than $100 million in revenue in 2025, with sales climbing fivefold over the past four years. The company’s 1.7-ounce shots are now available in more than 10,000 U.S. stores, and a new sparkling energy line has landed on Target shelves. Leaders say Bansk’s backing should help them move faster on both distribution and product development.
Why Bansk?
Bansk Group, founded in 2019 and based in New York, focuses on consumer brands and says its partners have invested more than $30 billion across prior transactions, according to Bansk Group. The private investor has built a track record buying and scaling fast-growing CPG companies and is expected to bring both capital and category expertise to So Good So You’s next chapter.
Local production expanded in Inver Grove Heights
So Good So You shifted manufacturing to a temperature-controlled facility in Inver Grove Heights and has already doubled production to roughly 2 million shots per week, the Minnesota Star Tribune reported. Public records and local real-estate coverage show So Good Brand Inc. bought the 65,232-square-foot cold-storage warehouse at 6085 Claude Way in June 2025, according to Finance & Commerce. That added capacity is expected to help the company keep up with larger orders from national retailers and online customers.
What the deal means for Minnesota startups
Local founders and accelerators are calling the sale a milestone for Minnesota’s food-and-beverage ecosystem. Allison Hohn, executive director of Naturally Minnesota, said the transaction shows Twin Cities brands can grow to a national scale and still attract strategic buyers. Observers say the exit could draw more investor attention and resources to the region’s next wave of CPG startups.
Founders will stay, and mission remains
Company leaders said Eric Hall will stay on as CEO and Rita Katona will continue as chief brand officer, with both expected to keep equity stakes and board seats. Hall and the company also indicated that So Good So You will retain its B‑Corp certification and maintain a Minnesota base while it taps Bansk’s resources for growth. For Bansk, the deal adds another branded consumer business to its portfolio and gives the Twin Cities a headline exit to point to.
