Pottery Barn is officially staging a Tampa comeback, with plans for two new storefronts at International Plaza and Bay Street. For the Westshore retail scene, it is a clear win. The national home-furnishings brand is returning to the airport-area mall just as ownership works to reposition the center toward higher-end, more experiential shopping. For neighborhood shoppers, that means fresh investment and another reason to make a day of it at the mall.
According to Tampa Bay Business Journal, Pottery Barn plans to open two stores at International Plaza, in a report by Madalyn Blair published March 26, 2026. The outlet noted that neither firm opening dates nor square footage figures for the new locations had been released at the time of publication.
Part of a multimillion-dollar makeover
Mall owner Simon Property Group has laid out a plan to invest more than $250 million across three flagship centers, a list that includes International Plaza, with construction expected to kick off in 2026. The vision calls for roughly 50,000 square feet of open-air expansion and a reworked Bay Street that leans harder into upgraded dining and hospitality, with tenant announcements to roll out as plans firm up, according to Tampa Bay Business & Wealth.
International Plaza's draw
International Plaza sits next to Tampa International Airport and is anchored by Dillard's, Neiman Marcus and Nordstrom, which helps cement its status as one of the region's go-to luxury shopping destinations. Property filings and investor materials point to the center's high-end tenant mix and Simon's push to sharpen the mall's market position as part of a broader leasing strategy, per Simon Property Group.
Timing and what to watch for
Simon has indicated that construction at International Plaza is expected to begin this year, with new tenant announcements expected over the coming months as the refresh moves ahead, according to coverage of the redevelopment plans. The official listing places International Plaza at 2223 N Westshore Blvd near Tampa International Airport, and the planned updates call for expanded outdoor dining and hospitality space along Bay Street, per Visit Florida.
Brand context
Pottery Barn operates under the Williams-Sonoma, Inc. umbrella, alongside sister brands including West Elm and Pottery Barn Kids, as outlined in investor materials from Williams-Sonoma, Inc.. Tampa Bay Business Journal reported that, as of its story date, neither Williams-Sonoma nor the mall's ownership had shared additional details on the timeline or store sizes for the two new Tampa locations.
